Zachary White
Grand Rapids,MI
Overview
13
13
years of professional experience
Work History
Market Manager
Monster Brewing Company
Grand Rapids, MI
05.2025 - 03.2026
- Executed market strategies for West Michigan, boosting distribution performance and customer engagement.
- Drove territory growth across diverse accounts and key distributors, strengthening market presence.
- Expanded market penetration through strategic relationship development, increasing brand visibility.
- Delivered consultative sales leadership to boost account performance.
- Collaborated with distributor teams to forecast and optimize inventory levels.
Field Sales Representative
Monster Brewing Company
Michigan
02.2024 - 05.2025
- Executed field sales across assigned territory, driving revenue growth and increasing brand adoption.
- Drove sales goals through proactive territory coverage and route planning
- Strengthened on- and off-premise account relationships to enhance customer loyalty and retention.
- Facilitated promotional campaigns with distributor partners, boosting product awareness and engagement.
Territory Sales Representative
Monster Brewing Company
Michigan
01.2022 - 02.2024
- Managed territory sales, driving business development and fostering customer engagement.
- Developed and maintained robust account pipeline, ensuring sustained sales opportunities.
- Provided day-to-day territory management, achieving consistent sales performance
- Delivered actionable market insights to internal brand teams, informing strategy and product positioning.
Michigan Sales Manager
Ellison Brewery & Spirits
Lansing, MI
04.2018 - 12.2021
- Oversaw sales strategy and execution across Michigan for craft brewery portfolio, enhancing collaboration with multiple distributor partners.
- Drove brand growth through targeted account penetration, increasing visibility and market share.
- Strengthened brand presence in chain and independent accounts, resulting in improved customer engagement and loyalty.
- Formulated territory strategy to enhance multi-distributor execution.
- Collaborated cross-functionally to improve market forecasts and product positioning
Sales Representative / Merchandising Supervisor
Alliance Beverage Distributing
Lansing, MI
03.2017 - 03.2018
- Supported sales initiatives and executed merchandising strategies to enhance customer engagement.
- Worked closely with sales team to align execution with revenue goals
- Supervised and trained merchandisers across routes to ensure consistent brand representation.
- Maintained high retail standards in on- and off-premise accounts to optimize product visibility.
Bar Manager / Beer Buyer
Williamston Pub and Grill
Williamston, MI
08.2013 - 03.2017
- Developed a curated beer menu to increase sales and elevate customer experience.
- Implemented innovative promotions to boost sales performance.
- Established partnerships with key vendors to secure consistent product availability.
- Streamlined purchasing processes to optimize inventory turnover.
Education
General Studies -
Lansing Community College
Lansing, MIHigh School -
Okemos High School
Okemos, MISkills
- Sales strategy execution
- Channel expertise
- Distributor relationship leadership
- Account management
- Account growth
- Market expansion forecasting
- Competitive intelligence positioning
- Product execution
- Multi-distributor management
- Inventory management forecasting
- Consultative selling negotiation
- Partnership development
- Team leadership
- Team collaboration
References
Available upon request
Timeline
Market Manager
Monster Brewing Company
05.2025 - 03.2026
Field Sales Representative
Monster Brewing Company
02.2024 - 05.2025
Territory Sales Representative
Monster Brewing Company
01.2022 - 02.2024
Michigan Sales Manager
Ellison Brewery & Spirits
04.2018 - 12.2021
Sales Representative / Merchandising Supervisor
Alliance Beverage Distributing
03.2017 - 03.2018
Bar Manager / Beer Buyer
Williamston Pub and Grill
08.2013 - 03.2017
General Studies -
Lansing Community College
High School -
Okemos High School