Kelly Fink
Business Manager Growth
Bradenton,FL
Summary
Dynamic market manager with a proven track record at VaxCare, excelling in sales leadership and strategic partnerships. Expert in revenue optimization and client retention, I successfully drove new business acquisition and enhanced operational efficiency, cultivating long-term relationships that expanded market presence and increased vaccine dose volume.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Market Manager
VaxCare
Austin
06.2022 - Current
- Achieved and surpassed sales goals in the Austin regional market by developing new business opportunities and cultivating long-term partnerships with independent practices, health systems, and public health departments
- Established and strengthened relationships with Vaccine representatives and Accountable Care Organizations (ACOs), resulting in new revenue streams and expanded market presence
- Led the onboarding process to ensure smooth implementation of VaxCare's solutions, boosting partner retention and driving increased vaccine dose volume
- Initiated and facilitated team meetings to enhance service delivery, proactively addressing partner needs and optimizing their experience with VaxCare's technology-driven services
- Leveraged state-of-the-art technology to streamline revenue cycle management, financing, inventory control, and compliance processes, positioning VaxCare as a trusted partner for healthcare providers
Business Owner
Studio K Pilates
Austin
01.2019 - Current
- Founded and operated Studio K Pilates, successfully establishing a reputable fitness studio in the competitive Austin market focusing on personalized fitness solutions
- Delivered customized exercise programs, including reformer, chair, bar method, and springboard sessions, to help clients achieve their fitness goals
- Designed and implemented diverse private, semi-private, and small group Pilates classes to attract a wide range of clients and foster long-term engagement
- Managed all aspects of business operations, including client relations, scheduling, marketing, and financial oversight, ensuring sustained studio growth over six years
- Cultivated a loyal client base through exceptional service and community outreach, positioning Studio K Pilates as a trusted fitness resource in the Austin area
Senior Sales Executive
UnitedHealth Group
01.2017 - 01.2018
- Managed Health Savings Account (HSA) and financial account sales across Texas, Oklahoma, Arkansas, and Louisiana, driving revenue growth in key accounts and the large group market
- Cultivated strong relationships with broker distribution channels, leveraging partnerships to expand market reach and secure high-value accounts
- Delivered tailored financial solutions to large group clients, ensuring alignment with their organizational goals and enhancing client satisfaction
- Executed targeted sales strategies to identify and capitalize on new opportunities, achieving consistent performance in a competitive market
- Acted as a subject matter expert in HSAs and financial account solutions, providing insights and education to clients and brokers to drive informed decision-making
Vice President, Account Management
Cigna
Houston
01.2015 - 09.2016
- Directed a team of six high-performing sales, retention, and servicing professionals managing commercial accounts ranging from 150 to 10,000 lives across South Texas and Louisiana
- Oversaw a diverse client portfolio, including mid-market, major/national, and tax-funded accounts such as cities, counties, and school districts, ensuring exceptional service and retention
- Developed and implemented strategic initiatives to drive account retention and revenue growth, achieving measurable results in a competitive market
- Mentored and empowered team members, fostering professional growth and strengthening the overall capabilities of the account management team
- Spearheaded efforts to expand Cigna's presence in Houston, Austin, San Antonio, and Louisiana, positioning the company as a preferred partner in commercial health solutions
Vice President | Business Development
Life Line Screening
06.2014 - 02.2015
- Cultivated and secured strategic partnerships with large corporations, government agencies, and healthcare providers to expand access to preventive health screenings for employees and health plan members nationwide
- Managed business development efforts across national territory, targeting key sectors to drive the adoption of Life Line Screening services and enhance client health initiatives
- Led initiatives to increase market penetration, resulting in expanded service offerings and enhanced health and wellness programs for partner organizations
- Collaborated with clients to tailor screening programs that met the unique needs of their workforce and health plan members, improving overall engagement and health outcomes
- Fostered long-term relationships with corporate and healthcare clients, ensuring continuous growth and satisfaction through exceptional service and customized solutions
District Sales Manager
Blue Shield
08.2009 - 08.2013
- Led and developed a high-performing sales and service team across the San Diego and Inland Empire regions, consistently achieving new sales and retention targets through strategic guidance and training initiatives
- Designed and implemented training programs that equipped the sales team with the skills and knowledge needed to achieve exceptional sales results and exceed performance expectations
- Successfully influenced the Blue Shield team to refine their broker partner strategy, leading to a significant win in 2012 and the establishment of a best practice in the industry
- Developed compelling value propositions to target market opportunities, securing new business and enhancing Blue Shield's competitive edge in the marketplace
- Fostered strong relationships with underwriting and finance teams to streamline processes, reduce administrative time, and maximize field productivity, contributing to overall operational efficiency
Sr. Business Manager
PacifiCare Health Systems
01.1994 - 01.2006
Account Executive
PacifiCare Health Systems
08.1989 - 08.1994
Education
MA - Psychology
San Diego State University
BA - Psychology
San Diego State University
Skills
- Sales Leadership
- Strategic Partnerships
- Market expansion
- Team Development and Mentorship
- Client retention and growth
- Business Development
- Broker Relationship Management
- Value Proposition Development
- Revenue Optimization
- Operational Efficiency
- New business acquisition
- Target Market Analysis
- Sales Strategy Execution
- Financial collaboration
- Cross-functional collaboration
Websites
Certification
- Current Certificate, National Pilates Certification Program, 17189, 07/01/19, 07/31/21
- Pilates Certified Teacher (PCT), Club Pilates, 06/01/13
Professional Highlights
- Market Growth and Revenue Generation: Drove significant market growth across multiple regions, consistently achieving and exceeding sales goals by developing strategic partnerships, refining broker strategies, and securing new business opportunities.
- Leadership and Team Development: Led high-performing sales and service teams, implementing training initiatives and fostering professional growth, resulting in improved sales performance, strong client retention, and enhanced operational efficiency.
- Strategic Influence and Innovation: Successfully influenced organizational strategies and developed tailored solutions, including refining broker partner approaches and identifying market opportunities, leading to industry best practices and major business wins.
Timeline
Market Manager
VaxCare
06.2022 - Current
Business Owner
Studio K Pilates
01.2019 - Current
Senior Sales Executive
UnitedHealth Group
01.2017 - 01.2018
Vice President, Account Management
Cigna
01.2015 - 09.2016
Vice President | Business Development
Life Line Screening
06.2014 - 02.2015
District Sales Manager
Blue Shield
08.2009 - 08.2013
Sr. Business Manager
PacifiCare Health Systems
01.1994 - 01.2006
Account Executive
PacifiCare Health Systems
08.1989 - 08.1994
MA - Psychology
San Diego State University
BA - Psychology
San Diego State University
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