Summary
Overview
Work History
Education
Skills
Honors & Awards
Certification
Languages
Timeline
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Rosalinda Gomez

Lodi,CA

Summary

Passionate and purpose-driven sales leader with over a decade of experience in the cemetery and funeral industry, dedicated to guiding families with compassion while driving meaningful business growth. Specializes in pre-need planning, at-need services, and building lasting relationships rooted in empathy and trust. Recognized for leading high-performing teams with heart and integrity, mentoring others to success, and consistently exceeding sales goals in emotionally sensitive environments. Skilled in community engagement, strategic outreach, and turning complex challenges into opportunities for impactful service. Committed to honoring every family's story while helping organizations grow with purpose, professionalism, and care.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Student

University of the Pacific
Stockton, CA
06.2025 - Current

Bachelor of Science in Business Administration (BSBA), Minor in Pre-Law

University of the Pacific – Eberhardt School of Business | Stockton, CA

Expected Graduation: May 2027

Currently enrolled full-time; focused on data-driven business strategies, legal foundations, and analytical decision-making.

Legal Intern

California Rural Legal Assistance (CRLA)
Stockton, CA
06.2025 - Current
  • Gained hands-on proficiency in legal and office software tools, expanding technical skills and efficiency
  • Conducted legal research on civil, family, and housing law to support low-income and rural clients
  • Assisted attorneys in preparing client documents, filings, and case briefs with attention to detail and compliance
  • Participated in client intake interviews, helping assess needs and gather supporting documentation
  • Attended court hearings and legal meetings, observing professional conduct and client advocacy in action
  • Drafted demand letters, intake summaries, and client correspondence under attorney supervision
  • Organized case files and maintained legal databases to ensure proper document tracking and confidentiality
  • Collaborated with legal and administrative staff to improve workflow and case efficiency
  • Interpreted legal information into accessible language for clients, promoting understanding and trust
  • Balanced multiple ongoing cases and tasks, meeting strict deadlines in a fast-paced environment
  • Demonstrated professionalism, discretion, and cultural sensitivity in all client interactions

Advanced Planning Director / Funeral Insurance Advisor

Lodi Funeral Home / Casa Bonita Funeral Home
Lodi, USA
05.2023 - 08.2024
  • Utilized CRM platforms to track pre-need planning progress and follow-up appointments
  • Led weekly staff development meetings to improve team communication and productivity
  • Developed and implemented community engagement programs to strengthen local partnerships and increase brand awareness
  • Coordinated outreach events that boosted community participation and enhanced awareness of services offered
  • Planned and facilitated social, diversity, and training activities to ensure a well-trained, cohesive, and motivated team
  • Managed client portfolio development and created actionable plans for funeral advance planning document setup
  • Prepared, completed, and filed all necessary legal documents for funeral homes and cemeteries with accuracy and compliance
  • Collaborated closely with senior management to align project objectives with strategic company goals, driving business growth
  • Provided bilingual support to Spanish-speaking clients, improving communication and client comfort during planning
  • Recognized by management for outstanding client service during emotionally sensitive cases
  • Built client trust through consistently exceptional service delivered with empathy and sensitivity to family needs
  • Educated clients on pre-arranged funeral options, clearly explaining pricing and service details
  • Ensured strict adherence to legal regulations concerning burials, cremations, and embalming practices

Insurance Agent

New York Life Insurance Co
Stockton
01.2019 - 02.2020
  • Built strong, trust-based relationships with clients through consistent communication and exceptional customer service
  • Efficiently managed policy renewals, ensuring timely processing and accurate coverage updates for client portfolios
  • Educated clients on insurance options, emphasizing the importance of adequate coverage to foster long-term loyalty
  • Prepared and reviewed insurance applications, ensuring full compliance with regulatory standards and internal policies
  • Developed in-depth product knowledge to tailor insurance solutions to clients' individual needs and risk profiles
  • Maintained detailed and accurate records of all client interactions and transactions in accordance with company policies
  • Mentored junior agents by sharing sales techniques, compliance strategies, and customer engagement best practices
  • Collaborated with underwriters to assess risk and determine optimal coverage options for new and existing clients
  • Utilized Salesforce CRM software to manage client pipelines, follow-ups, and renewals, enhancing retention and customer satisfaction
  • Organized events, training sessions, and workshops to promote services and improve team knowledge and client outreach

Family Service Counselor

Cherokee Memorial Park Cemetery and Funeral Home
Lodi, CA
01.2015 - 04.2017
  • Conducted cold calls to prospective clients, introducing pre-need and at-need services and generating new business opportunities
  • Attended and represented the organization at community outreach events to promote advance planning and family services
  • Assisted families in at-need situations by providing immediate emotional support and coordinating final arrangements with urgency and compassion
  • Maintained strict confidentiality while managing sensitive client records in both pre-need and at-need cases
  • Delivered compassionate and professional support to grieving families, enhancing satisfaction during at-need burial and memorial planning
  • Guided individuals through advanced funeral planning, clearly explaining pre-need options and legal requirements
  • Helped families select appropriate caskets, markers, and memorial items aligned with their preferences and financial considerations
  • Facilitated family meetings to support communication and collaboration in both advance and immediate service planning
  • Promoted family well-being by addressing emotional, spiritual, and logistical needs during at-need and pre-need services
  • Designed and led educational programs to raise awareness of end-of-life planning and available support services
  • Coordinated outreach initiatives and established partnerships with local churches, care providers, and nonprofits to strengthen community engagement

Education

Associate of Arts - Political Science

San Joaquin Delta College
Stockton, CA
05.2025

Associate of Arts - Arts, Humanities, And Social Sciences

San Joaquin Delta College
Stockton, CA
05.2025

Pre-Law Certificate - Pre-Law

San Joaquin Delta College
Stockton
05.2025

Skills

  • Sales & Strategic Development — Experienced in planning and executing growth strategies to drive revenue and enhance client engagement
  • Team Leadership & Training — Skilled in managing, mentoring, and developing high-performing teams to meet operational goals
  • Client & Colleague Engagement — Proven ability to build strong, trust-based relationships across diverse teams and clientele
  • High-Pressure Performance — Thrives in fast-paced, emotionally sensitive environments with a focus on delivering results
  • Effective Communication — Clear, confident bilingual communicator fluent in English and Spanish
  • Diversity & Cultural Sensitivity — Committed to inclusive, respectful service and leadership within diverse communities
  • Results-Oriented Mindset — Focused on achieving goals, improving processes, and delivering measurable outcomes
  • Technology Proficiency — Advanced user of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); skilled in CRM and case management software including Salesforce and LegalServer; proficient in scheduling, document management, and data analysis tools to optimize operational workflows

Honors & Awards

  • Pre-Law Certificate & Honored as a California Law Scholar
    San Joaquin Delta College — Pathway to Law California Law Program | May 2025
    Recognized for academic excellence and commitment to legal studies through California's Pathway to Law program. Earned Pre-Law Certificate after completing comprehensive coursework in constitutional law, civil procedure, contracts, torts, legal research and writing, statutory interpretation, and legal ethics.
  • Certificate of Recognition – California State Senate
    San Joaquin Delta College Political Science Department | May 2025
    Awarded for outstanding leadership and contributions to academic and civic engagement.
  • Certificate of Recognition – California State Assembly
    San Joaquin Delta College Political Science Department | May 2025
    Recognized for exemplary public service and involvement in student political initiatives and community outreach.
  • Certificate of Recognition – San Joaquin County Board of Supervisors
    San Joaquin Delta College Political Science Department | May 2025
    Honored for community leadership, academic excellence, and dedication to public service.

Certification

  • Life-Limited Funeral & Burial License – Inactive
    California Department of Insurance | License No. 0L19101
  • Life-Only Insurance License – Inactive
    California Department of Insurance | License No. 0L19101
  • Accident & Health Insurance License – Inactive
    California Department of Insurance | License No. 0L19101
  • Cemetery Salesperson License – Inactive
    California Cemetery and Funeral Bureau | License No. CES 52016

Languages

Spanish
Native or Bilingual

Timeline

Student

University of the Pacific
06.2025 - Current

Legal Intern

California Rural Legal Assistance (CRLA)
06.2025 - Current

Advanced Planning Director / Funeral Insurance Advisor

Lodi Funeral Home / Casa Bonita Funeral Home
05.2023 - 08.2024

Insurance Agent

New York Life Insurance Co
01.2019 - 02.2020

Family Service Counselor

Cherokee Memorial Park Cemetery and Funeral Home
01.2015 - 04.2017

Associate of Arts - Political Science

San Joaquin Delta College

Associate of Arts - Arts, Humanities, And Social Sciences

San Joaquin Delta College

Pre-Law Certificate - Pre-Law

San Joaquin Delta College
Rosalinda Gomez