Rose Bobier
Cocoa Beach,FL
Overview
25
25
years of professional experience
Work History
Sales and Marketing Director
Home Instead Home Care
08.2023 - Current
- Established relationships with key decision makers at potential client companies.
- Identified opportunities for process improvement within the sales organization.
- Analyzed existing customer data to identify potential new markets for products or services.
- Monitored competitor activities and created strategies accordingly.
- Created and managed budgets for sales and marketing initiatives.
- Analyzed market trends to identify new opportunities for growth.
- Coordinated with other departments such as finance or operations regarding project timelines or budget allocations.
- Maintained accurate records of all sales activities using CRM software.
- Established key performance indicators for evaluating success of sales efforts.
Account Executive
Clear Channel Outdoor Advertising
02.2021 - 07.2023
- Developed and cultivated relationships to grow key accounts
- Utilize CCO assets to create strategies to grow current account business and generate new business
- Design/development client campaign creative.
Marketing Director
SRI Management (ALF/Independent/Memory Care)
04.2020 - 12.2020
- Created marketing strategies to keep building at 100% occupancy
- Developed community events and business partnerships, created, and hosted professional and general public educational events in the community, managed lead generation/conversion
- Worked as liaison between families and medical staff.
Marketing Manager/Business Development
Radiance Medspa (Medical Practice)
11.2013 - 01.2020
- Managed annual marketing budget with an ROI of 10% growth for 6 years, created marketing department, created events and developed community business partnerships
- Managed lead generation/conversion, developed creative concepts for traditional and digital marketing campaigns
- Acted as company spokesperson at all press, professional and community events.
Marketing Director
Arden Courts Memory Care Community
01.2010 - 11.2013
- Created marketing strategies to keep building at 100% occupancy
- Identified key community events and business partnerships in the community to grow lead referrals, created and hosted professional and general public educational events in the community, managed lead generation/conversion
- Worked as liaison between families and medical staff
- Achieved a closing rate of 80%.
Marketing Consultant
Senior Lending
11.2009 - 06.2010
- Created and produced marketing concepts for radio, television, print and direct mail
- Developed media plans and purchased media
- Developed media contacts and produced press release materials
- Developed community relations programs and events
- Prepared and presented financial program details to financial, legal and healthcare professionals
- Acted as company spokesperson at all press, professional and community events
- Designed and created all website content.
Marketing Director
CBS Broadcasting
01.2000 - 11.2009
- Managed marketing budget, trained and hired promotions staff, developed creative concepts for traditional and digital marketing campaigns, worked closely with sales staff to close advertising sales, analyzed market research, created and managed large scale community events (concerts and consumer promotions) to generate non-traditional advertising revenue.
Education
Skills
- Creative Thinker
- Problem Solver
- Attention to Detail
- Exceptional Communicator
- Public Speaker
- Relationship Building
- Event Planning
- Customer Retention Strategies
- Customer Relationship Management
- Marketing Metrics
- Adaptability
- Budget Management
- Competitive Analysis
- Sales Presentations
- Salesforce CRM Software
Community Service
- Event Chair/Steering Committee Member for Amplify Clearwater formerly known as Clearwater Regional Chamber of Commerce
- Past Board Member of Florida Botanical Gardens
- Current Board Member Brevard Coalition Prevention
- Current ABWA Member
- Current Guardian Ad Litem Volunteer Brevard County
- Current Volunteer Cocoa Beach Community Paramedics
- Finance Committee Member Cocoa Beach Community Church
Timeline
Sales and Marketing Director
Home Instead Home Care
08.2023 - Current
Account Executive
Clear Channel Outdoor Advertising
02.2021 - 07.2023
Marketing Director
SRI Management (ALF/Independent/Memory Care)
04.2020 - 12.2020
Marketing Manager/Business Development
Radiance Medspa (Medical Practice)
11.2013 - 01.2020
Marketing Director
Arden Courts Memory Care Community
01.2010 - 11.2013
Marketing Consultant
Senior Lending
11.2009 - 06.2010
Marketing Director
CBS Broadcasting
01.2000 - 11.2009
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