Rosella Gonzales
Houston
Summary
Accomplished sales and technical professional with extensive experience in the software and energy industries, specializing in business development, technical sales, product marketing, and customer support. Proven track record of launching and expanding enterprise software solutions across the Americas by driving strategic sales initiatives and leading cross-functional presales teams.
Overview
34
34
years of professional experience
Work History
Technical Sales Specialist/ Senior Account Manager – Global Subsurface Technical Sales
Wood Mackenzie
05.2017 - Current
- Spearheaded growth in the Upstream business, contributing to $20MM in 2024 subscription revenue through renewals and new sales.
- Partnered with cross-functional teams to transition clients from legacy systems to Lens Upstream solutions.
- Identified and executed up-sell and cross-sell opportunities in collaboration with Account Managers, Product, Marketing, Research, and Customer Success teams.
- Played a key role in planning and delivering Upstream Go-To-Market initiatives.
- Led sales efforts for new product launches, including account targeting, technical demonstrations, and end-to-end client evaluations.
- Drove adoption by aligning product capabilities with client workflows and business objectives.
- Acted as a technical liaison between clients and internal product teams to ensure successful onboarding and satisfaction.
Account Manager
Landmark Halliburton
01.2016 - 05.2017
- Drove enterprise software and data solution sales to small-cap energy companies in Houston and San Antonio, fostering strategic client relationships and uncovering opportunities for growth in upstream workflows and digital transformation initiatives.
Sr. Account Executive
Information Builders
05.2014 - 12.2015
- Led the strategic launch and sales of the IBI enterprise software solution for the Oil & Gas sector, defining go-to-market strategy, identifying high-impact target accounts, and developing a tailored marketing approach to drive adoption and establish presence in a new energy vertical.
Technical Solutions Geoscientist
Schlumberger
02.1997 - 05.2014
- Delivered end-to-end sales and technical support for advanced geoscience software solutions, supporting global deployments for leading Oil & Gas operators.
- Managed the full sales lifecycle—from pre-sales discovery and product demonstrations to post-sale implementation, consulting, and user training.
- Conducted high-impact technical presentations and evaluations for geoscience applications including geology, petrophysics, and interpretation workflows (e.g., GeoFrame), at both tradeshows and client sites.
- Collaborated cross-functionally with product marketing, development, and sales teams to align technical capabilities with client needs and market demands.
- Provided expert-level support and troubleshooting for specialized subsurface software, contributing to mission-critical interpretation projects.
- Proficient in UNIX and Oracle environments, with deep domain expertise in upstream exploration and production workflows.
ARCO Oil and Gas Co.
07.1991 - 12.1993
- Experienced geoscientist specializing in regional exploration and field development across the East Texas Basin, South Louisiana, and Southeast Texas.
- Integrated well log, seismic, and production data to generate subsurface geological maps, identify new drilling opportunities, and support re-evaluation of mature fields.
- Led a major regional geopressure analysis project and directed an Oligocene trend exploration program, contributing to strategic acreage evaluation and prospect generation.
- Provided on-site supervision and technical evaluation of wireline logging operations, ensuring data quality and optimal formation interpretation for drilling decisions.
- Proven ability to bridge geoscience with operational and business objectives in conventional and unconventional resource plays.
Education
MS - Geology
University of Southwestern Louisiana
Lafayette, Louisiana05.1991
BS - Geology and Anthropology
Eastern New Mexico University
Portales, NM05.1989
Skills
- Technical sales
- Software solutions
- Client onboarding
- Customer relationship management
- Strategic planning
- Geologic/Petrophysical interpretation
Affiliations
- HLSR Volunteer
- Member AAPG
- Member HGS
Languages
Spanish
Professional
Timeline
Technical Sales Specialist/ Senior Account Manager – Global Subsurface Technical Sales
Wood Mackenzie
05.2017 - Current
Account Manager
Landmark Halliburton
01.2016 - 05.2017
Sr. Account Executive
Information Builders
05.2014 - 12.2015
Technical Solutions Geoscientist
Schlumberger
02.1997 - 05.2014
ARCO Oil and Gas Co.
07.1991 - 12.1993
MS - Geology
University of Southwestern Louisiana
BS - Geology and Anthropology
Eastern New Mexico University
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