Rosemarie Graham
Zionsville,IN
Summary
Resourceful results-oriented professional with 30 years of experience creating strategies to promote the strengths of a company's brand, services, and products in order to stay in the forefront of customers' minds. Strong writing and communication skills to create clear, engaging material, as well as sharp insights for targeting the needs of the customer and matching those needs with solutions offered by the organization. Extensive experience in research and data analysis to fully understand the customer as well as the competitive landscape, creating strategic business plans with strong value propositions and sales enablement content that will assist in converting business. Well versed in post-execution analysis to measure success and determine where improvements can be made for future projects. Energized by thinking out-of-the-box. Experienced in managing teams of eight full-time employees and up to 33 freelancers at a given time.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Marketing Manager
Quest Safety Products, Inc.
06.2015 - Current
- Quest is a manufacturer and B2B distributor of safety products.
- Combined Digital Marketing, Website Creation/Management, Content Marketing, SEO, Product Marketing, Brand Management, and Sales Enablement to assist Quest in achieving double-digit growth yearly.
- Collaborated with outside developers to design and plan site content, layout, and UX practices.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Developed performance metrics to benchmark websites.
- Utilized analytics and site metrics to determine areas of improvement.
- Maintained content marketing calendar and content to effectively engage target audiences..
- Increased customer engagement through social media.
- Monitored return on investment of online and social media marketing efforts.
- Developed creative presentations, brochures, and product comparison data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Established and maintained relationships with key manufacturing partners to deliver successful execution of marketing initiatives using MDF.
Editorial Manager
John Wiley & Sons, Inc.
03.2010 - 01.2014
- Wiley is an independent trade and textbook publisher with several thousand employees in the U.S and abroad. Worked in the Technology Publishing Division
- Hired and managed team of 33 project/development editors and copy editors to edit and publish an average of 70 technical computer instruction books per year on time and within budget, including hands-on development of content
- Ensured quality content by training in-house and freelance editors, allocating resources efficiently, and managing schedules.
- Delegated and tracked each editor's assignments and deadlines to ensure publishing deadlines were met.
Development Editor
Pearson Learning Solutions
01.2009
- The custom educational publishing division of the world's largest textbook publisher
- Term-of-Project Contract Position for quality assurance testing for textbook content and an interactive learning game for high school students
- Rewrote and edited text within the game to improve readability and ensure content matched the audience level.
Website Content Manager
Jupitermedia Corporation
01.2002 - 01.2009
- Jupitermedia was an online content provider with numerous websites specializing in programming languages, coding techniques, best practices, and key news.
- Located, qualified, contracted, and managed more than 90 authors for two developer websites, Developer.com and Gamelan.com.
- Directed content of website by gathering information and integrating data from programming industry and competition.
- Formatted articles into HTML, sent to editorial, then loaded content to website via a CMS.
- Drove content strategy and developed content to adhere to SEO On-Page practices.
- Wrote weekly newsletters for each site.
- Used Google Analytics to monitor website performance and determine next step to meet audience needs. Increased audience by 23% while staying within budget.
- Utilized analytics and site metrics to determine areas of improvement.
- Coordinated with developers and designers to confirm websites were user-friendly, visually appealing and optimized for SEO.
- Developed performance metrics to benchmark websites.
Executive Editor
Sams Publishing, An Imprint Of Pearson Education
01.1998 - 01.2001
- Developed and managed title plans and publishing strategies that accounted for annual gross sales of $7 million
- Managed a team of 10 professionals
- Researched audience and community needs to determine focus strategy.
- Teamed with marketing and sales departments to ensure competitive growth and market share
- Collaborated with publisher to develop new content strategies to increase user engagement.
Acquisitions Editor
Sams Publishing, An Imprint Of Simon & Schuster
01.1995 - 01.1998
- Sams was an imprint of Simon & Schuster and later Pearson Education, specializing in technical, instructional books for computer programmers and computing professionals.
- Researched, identified, and contracted subject-matter experts as authors and technical editors to write and review for the imprint, acquiring more than 96 books while at SAMS.
- Attended professional conferences and meetings to interact with developers and software companies to ensure imprint was first to market on new technologies.
- Wrote New Book Information Sheets and Profitability Statements for proposals to Editorial Board.
- Acquired in-depth knowledge of content areas to help authors build effective book outlines and later book cover copy.
- Trained authors on the writing process and provided and constructive editorial feedback to ensure audience-focused writing.
- Monitored current and pending acquisitions at various stages of development to ensure on-time publication.
- Provided concise
Development Editor
Sams Publishing, Imprint Of Macmillan Publishing
01.1992 - 01.1995
- Researched computer book market and content industries to determine the best audience and content for books
- Developed over 45 manuscripts to ensure that the books' content addressed all key topics and concerns the reader would have, ensuring that the books adhered to series guidelines
- Acquired in-depth knowledge of content areas to provide effective edits.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements for readability and impact.
- Developed and maintained editorial standards for content.
- Provided concise and constructive editorial feedback to writers to improve the content to the highest quality.
- Determined readiness of written pieces, ensured that technical errors were fixed, and approved final versions for publication.
- Led and managed multiple projects from the conceptual stage through to publication.
- Prepared, rewrote, and edited pieces to improve readability and impact
Education
Bachelor of Science - Social Studies, Secondary Education
Ball State University
Muncie, IN05.1991
Bachelor of Science - Special Education (Hearing Impaired)
Ball State University
Muncie, IN05.1991
No Degree - Political Science And Soviet Studies
Indiana University Bloomington
Bloomington, INNo Degree - Learning, Design, and Technology
Purdue University
West Lafayette, INSkills
- Strategic Content Design and Development
- Brand Development
- Digital Marketing Strategies
- Web Site Design and Administration
- Landing Pages and On-Page Optimization
- Search Engine Optimization (SEO)
- Google Analytics
- Project Management
Certification
Content Marketing Foundations: LinkedIn; Product Marketing Foundations: LinkedIn; Inbound Marketing: HubSpot; Social Media Marketing: HubSpot; Working on SEO Certification
Timeline
Marketing Manager
Quest Safety Products, Inc.
06.2015 - Current
Editorial Manager
John Wiley & Sons, Inc.
03.2010 - 01.2014
Development Editor
Pearson Learning Solutions
01.2009
Website Content Manager
Jupitermedia Corporation
01.2002 - 01.2009
Executive Editor
Sams Publishing, An Imprint Of Pearson Education
01.1998 - 01.2001
Acquisitions Editor
Sams Publishing, An Imprint Of Simon & Schuster
01.1995 - 01.1998
Development Editor
Sams Publishing, Imprint Of Macmillan Publishing
01.1992 - 01.1995
Bachelor of Science - Social Studies, Secondary Education
Ball State University
Bachelor of Science - Special Education (Hearing Impaired)
Ball State University
No Degree - Political Science And Soviet Studies
Indiana University Bloomington
No Degree - Learning, Design, and Technology
Purdue University
Content Marketing Foundations: LinkedIn; Product Marketing Foundations: LinkedIn; Inbound Marketing: HubSpot; Social Media Marketing: HubSpot; Working on SEO Certification
Similar Profiles
Jennifer BonnerJennifer Bonner
Machinist at Quest Specialty ProductsMachinist at Quest Specialty Products
Stacy LovinsStacy Lovins
Customer Service Represenative at Quest Products IncCustomer Service Represenative at Quest Products Inc
Isabella EddyIsabella Eddy
Warehouse Supervisor at WNL Safety ProductsWarehouse Supervisor at WNL Safety Products