Rosita "Rosie" Martinez
Glendale,Arizona
Summary
Tenacious Physician Liaison proudly offering many years of building lucrative relationships through exceptional engagement and communication talents. An enthusiastic individual with a strong knowledge of the techniques that turn prospects into referral opportunities. Composed and driven with an attitude that is always upbeat and enthusiastic.
Overview
3
3
years of professional experience
Work History
Physician Liaison
AZ Wound Solutions Mobile Wound Care
Glendale , AZ
06.2025 - Current
- Established relationships with healthcare providers to promote wound care services.
- Coordinated educational seminars on advanced wound management techniques.
- Assisted in developing marketing materials for physician outreach initiatives.
- Conducted follow-up visits to gather feedback from referring physicians.
- Presented product information and service benefits to medical staff.
- Collaborated with clinical teams to align on patient care strategies.
- Maintained records of interactions with healthcare professionals for reporting purposes.
- Responded promptly to inquiries from physicians regarding wound treatment options.
- Responded promptly to inquiries from external customers concerning organization's offerings.
- Prepared monthly activity reports outlining progress made towards achieving goals set forth by department head.
- Created reports on referral patterns for management review.
- Facilitated communication among clinical departments to ensure timely patient care delivery.
- Developed and maintained relationships with physicians and other healthcare professionals to promote organization's services.
- Maintained a database of contacts and tracked all interactions with key stakeholders.
- Assisted in the development of educational materials for clinicians regarding company products and services.
- Utilized well-developed communication, active listening and persuasion talents when interacting with people.
- Reviewed data from surveys conducted among physicians and patients to identify areas of improvement within organization's services.
Physician Liaison
Nimbus Health - Pulmonary
Sun City, Arizona
07.2024 - 06.2025
- Expanded Nimbus Health from one to three locations in Arizona: Sun City West, Phoenix, and Prescott.
- Achieved full booking schedules for pulmonary specialty doctors, including two telehealth providers.
- Increased daily referrals from zero to five, facilitating growth and new location openings.
- Developed strategic relationships with primary care and specialty physicians to enhance referrals.
- Traveled statewide to promote visibility and awareness of clinic services.
- Boosted sales of Nimbus home health pads and respiratory rehabilitation products through effective presentations.
- Educated physicians on hospital services, reinforcing collaboration and improving patient outcomes.
- Managed daily sales metrics for the Practice Administrator Director to drive performance.
- Assisted in developing marketing materials for physician outreach initiatives.
- Responded promptly to inquiries from external customers concerning organization's offerings.
Community Outreach Coordinator
The OCD Anxiety Treatment Center
Mesa, AZ
09.2023 - 04.2024
- Achieved 20% increase in provider and psychiatrist referrals compared to previous performance.
- Coordinated grand opening event in Mesa, collaborating with local chamber and media for enhanced visibility.
- Negotiated vendor contracts while ensuring compliance with obligations throughout the event.
- Managed National OCD Month activities, including press releases and CEO video distribution.
- Established relationships with over 100 medical clinics and providers through daily outreach efforts.
- Oversaw daily sales reporting metrics for remote supervisor to track performance effectively.
- Represented center at community events, executing promotional strategies to enhance engagement.
- Collaborated on community information pamphlets and social media content for various platforms.
- Organized community workshops to raise awareness about OCD and anxiety treatment.
Physician Relations Specialist
Serenity Mental Health
Phoenix , AZ
03.2023 - 04.2023
- Conducted lunch and learn presentations with medical providers and clinicians in metro Phoenix area, including low-income suburbs, both in-person and virtually.
- Collaborated with clinic psychiatrists to address acute patient needs and optimize schedules.
- Developed and executed a tactical outreach campaign in Arizona, increasing five clinics' utilization by 20% in Q2 2023.
- Achieved 100% clinic utilization for five out of six clinics in Q3 2023.
- Surpassed daily expectations by proactively engaging area doctors, therapists, and clinics through visits, emails, and phone calls.
- Exceeded daily goal of twenty provider visits, strengthening provider relationships.
- Established positive referral connections with over 100 new providers and clinics.
- Created a strategic plan for Phoenix territory to capture new primary accounts in a competitive market.
Education
Maricopa Community Colleges, Phoenix College
Phoenix, AZArizona State University
Tempe, AZSkills
- Knowledge of Wound care Services
- Expertise in Pulmonary Respiratory Conditions
- Performance metrics reporting
- Community engagement strategies
- Active listening
- Problem solving
- Effective communication
- Data-driven decision making
- Strategic relationship building
- Educational seminar coordination
- Marketing material development
- Referral pattern analysis
- Customer relationship management
- Industry trends
- Presentation skills
- Team collaboration
- Brand awareness and identity
- CRM proficiency
- Healthcare
- Strategic methods
- Community outreach techniques
- Relationship building
- Process improvements
- Relationships and rapport
- Brand awareness
- Patient volume promotion
- Performance tracking
- Effective written and verbal communication
- Referral source identification
- Community relations
Timeline
Physician Liaison
AZ Wound Solutions Mobile Wound Care
06.2025 - Current
Physician Liaison
Nimbus Health - Pulmonary
07.2024 - 06.2025
Community Outreach Coordinator
The OCD Anxiety Treatment Center
09.2023 - 04.2024
Physician Relations Specialist
Serenity Mental Health
03.2023 - 04.2023
Maricopa Community Colleges, Phoenix College
Arizona State University
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