Summary

Overview

Work History

Education

Skills

Timeline

ROSS DOBSON

MARKETING

Lynn,MA

Summary

Self-motivated professional successful in seizing viable opportunities for expansion and innovation in marketing and business. Background in building brands that increase profits, reduce costs and transform customer experience. Experienced in leading and supervising operational and sales teams. Possesses strong strategic, creative and copywriting skills.

Overview

years of professional experience

Work History

Founder / Strategic Director

Sir Isaac

Salem, MA

11.2007 - 12.2022

Developed innovative brand, marketing and sales strategies to facilitate business expansion for clients, and agency.
Oversaw marketing, advertising and new product development.
Led strategic planning process to define business goals and ensure alignment across all departments.
Maintained P&L and shouldered corporate fiscal responsibility.

Managing Partner / Head of Digital & Analytics

MullenLowe

Wenham, MA

05.2005 - 09.2007

Developed comprehensive brand, advertising and marketing plans that led to significant revenue growth and expansion opportunities for clients, and agency.
Contributed to, and reviewed, recommended creative strategies.
Analyzed and presented financial standings and cost effectiveness to other partners and clients.
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Oversaw agency's digital and analytic capabilities.
Analyzed industry trends and tracked competitor activities to inform decision making.

Managing Director

Stone Ward

Little Rock, AR

06.2005 - 08.2007

Drove brand and marketing strategies for clients generating ROI for clients, and agency,
Advanced agency's digital acumen.
Oversaw creative implementation and provided corrective feedback to brand/campaign goals.
Cultivated and strengthened lasting client and agency relationships using strong issue resolution and dynamic communication skills.

Senior Vice President of Marketing

Digitas

Boston

06.1998 - 04.2005

Promoted from Associate Director to SVP over tenure.
Implemented innovative marketing initiatives leveraging emerging trends and capitalize on growth opportunities.
Devised content strategy to effectively engage target audiences.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Oversaw marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Developed data-driven strategies for optimizing customer acquisition, conversion, and retention rates.
Engaged, informed and supported staff on marketing outcomes.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Developed innovative and targeted collateral to support overall branding objectives.

Senior Vice President

Fleet Bank

Boston, MA

06.1989 - 05.1998

Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
Monitored key business risks and established risk management procedures.
Developed innovative sales and marketing strategies to facilitate business expansion.
Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.