Summary
Overview
Work History
Education
Skills
Websites
Objective
Internship
Timeline
Generic

Rowena Daly

Towson,MD

Summary

Professional Summary

Dedicated Community Organizer with 15 years of empowering communities by building alliances with key stakeholders, including neighborhood leaders, elected officials, businesses, health and educational institutions. Known for bringing diverse groups together to achieve universally beneficial goals. Experienced fundraiser well-versed in planning events, conducting outreach and promoting important social, economic, and environmental issues.


Overview

24
24
years of professional experience

Work History

Communications Community Relations Strategist

Independent Consultant
10.2023 - Current
  • Organizing volunteer planting projects to enhance the beauty of Baltimore, including work with the successful completion of plantings at Western High School and ongoing work with York Corridor Business Improvement District.
  • Enhancing brand visibility for the Washington, DC Catholic non-profit advocacy organization New Ways Ministry.

Marketing and Community Outreach

Springboard Community Services of Central Maryland
10.2021 - 10.2023
  • Worked with colleagues to harness program success stories related to behavioral health and youth workforce development programs.
  • Increased internal and external communications resulting in staff and the Board of Directors raising their approval of marketing from one to five.
  • Launched monthly online E-Newsletter with video messaging, produced mental health PSAs, andwrote and disseminated brochures and press releases.
  • Implemented annual social media content calendar.

COVID-19 Contact Tracer

Baltimore Co. And Maryland Health Departments
05.2020 - 10.2021
  • Served on Maryland's first COVID-19 Contact Tracing Team.
  • Tracked well-being of COVID-19 cases by calling individuals daily to check symptoms, provide food or medicine, and lastly offer travel to vaccine clinics.

Manager of Media Relations and Editorial Content

Catholic Charities (CC-MD)
07.2017 - 01.2020
  • Implemented a communication plan to increase media coverage, resulting in an 80% increase in coverage of programs to help individuals overcome chronic poverty, incarceration, and homelessness.
  • Produced videos profiling program success stories. Positioned videos as advertisements and entertainment at fundraising events.
  • Updated website content improving site’s navigation, accuracy and branding.
  • Wrote/produced four print publications and an online newsletter summarizing CCMD's impactful work. Publications included Annual Reports, Blessings Quarterly (30,000 subscribers), Good News, an online newsletter (52,000 subscribers), and program-specific newsletters for Our Daily Bread and Christopher’s Place.

Independent PR Strategic Communications Consultant

01.2006 - 12.2017
  • Provided media relations, event management, and focus groups for clients, including Pratt Institute, Kenyon College, LaGuardia Community College, Catholic Charities of Fairfield, CT., and Saratoga Springs, NY Preservation Society.

Communications Director

New Yorkers for Parks
06.2000 - 01.2006
  • Positioned NY4P as NYC's experts on public parks and playgrounds.
  • Gained daily media coverage illustrating NYC's inequitable investment in parks located in marginalized communities.
  • Wrote/distributed press releases, media pitches, speeches, talking points, advertising copy, newsletter articles, and website content.
  • Founding member of The Daffodil Project, NYC's largest volunteer planting initiative, sponsored by NY4P and NYC Parks Department.
  • Recruited a wide range of supporters to attend Parks Advocacy Day, which resulted in elected officials increasing funding for the maintenance of thepoorest-performing parks in impoverished communities.

Education

Bachelor of Arts - Political Science

The Catholic University of America
Washington, D.C.

Skills

  • Volunteer and Event Management
  • Community Outreach and Engagement
  • Writing, Verbal, and Interpersonal Skills
  • Advocacy experience
  • Fundraising strategies
  • Marketing Communications
  • Organizational Skills
  • Issue awareness
  • Emotional awareness
  • Cultural Competency
  • Public Speaking
  • Adaptability and Flexibility

Objective

Dedicated and innovative professional seeking the role of Associate Director of Neighborhood Resilience within the York Road Initiative at CCSJ. Leveraging a robust background in community development, program management, and partnership cultivation, I aim to spearhead initiatives that enhance the resilience and vibrancy of communities along the York Road corridor. With a commitment to fostering inclusive environments and amplifying social networks, I aspire to contribute to CCSJ's mission of promoting justice and serving communities at the intersection of faith and action.

Internship

Dáil Éireann, Ireland’s parliament, Dublin

Timeline

Communications Community Relations Strategist

Independent Consultant
10.2023 - Current

Marketing and Community Outreach

Springboard Community Services of Central Maryland
10.2021 - 10.2023

COVID-19 Contact Tracer

Baltimore Co. And Maryland Health Departments
05.2020 - 10.2021

Manager of Media Relations and Editorial Content

Catholic Charities (CC-MD)
07.2017 - 01.2020

Independent PR Strategic Communications Consultant

01.2006 - 12.2017

Communications Director

New Yorkers for Parks
06.2000 - 01.2006

Bachelor of Arts - Political Science

The Catholic University of America

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Rowena Daly