Roxana Guerrero
Daytona Beach
Summary
Results-driven Marketing Coordinator with experience executing multi-channel campaigns across digital, email, and social media platforms. Skilled in marketing analytics, campaign reporting, and social media management, with a strong foundation in administrative support including scheduling, document organization, and cross-team coordination. Known for strong organizational and analytical abilities, with a proactive, detail-oriented approach to keeping projects on track and supporting overall marketing operations and brand growth.
Overview
11
11
years of professional experience
Work History
Marketing Coordinator
Pevonia International
Daytona Beach, FL
03.2023 - Current
- Coordinated and supported multi-channel marketing campaigns (digital, email, and social media)
- Managed social media scheduling and content publishing using SproutSocial and Later
- Assisted in analyzing and monitoring campaign performance through analytics tools
- Created marketing reports and dashboards to support strategic decision-making
- Assisted in product launches and promotional initiatives
- Supported event planning and execution to enhance brand visibility
- Managed print production and ensured brand consistency across marketing materials
- Collaborated cross-functionally with sales and product teams on campaign initiatives
Marketing/Administrative Assistant
PrintArt Screen Printing
Daytona Beach, FL
09.2022 - 03.2023
- Provided administrative and operational support to marketing and management teams
- Proofread marketing collateral ahead of printing to eliminate errors.
- Coordinated marketing campaigns, ensuring alignment with organizational goals and branding guidelines.
- Maintained organized documentation and ensured compliance in record management
- Coordinated meetings, scheduling, and customer communications
- Assisted in preparing reports, spreadsheets, and marketing materials
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
- Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
Fulfillment Associate
Target
Orlando, FL
11.2020 - 09.2022
- Processed and fulfilled high-volume customer orders accurately and efficiently
- Maintained inventory accuracy and workflow efficiency
- Trained new associates on key procedures and operational standards
- As a Fulfillment Associate, I have developed excellent organizational and time management skills to ensure the efficient completion of tasks.
- Managed inventory and prepared orders for shipment within a tight deadline.
Event Planner & Sales Associate
Los Andes Agency & Tecni Science Library
San Cristobal, Venezuela
06.2015 - 05.2019
- Coordinated seminars, vendor logistics, scheduling, and marketing materials
- Launched and managed a social media campaign to increase service visibility
- Provided customer service and sales support to drive client satisfaction
- Managed product deliveries, order processing, and inventory coordination
- Coordinated the selection of venues, catering services, entertainment acts, and other suppliers.
- Managed vendor negotiations and coordinated event logistics to ensure smooth execution
- Resolved customer inquiries and concerns professionally to maintain high satisfaction
Education
Certificate - Digital Marketing
Cornell University
Ithaca, NYCertificate - Social Media Management
Openclassrooms
Paris, IDFBachelor of Science (B.S.) - Environmental Engineering
Universidad Nacional Experimental Del Táchira
VenezuelaSkills
- Digital Marketing
- Social Media Management
- Campaign Reporting
- Market Research
- Event Coordination
- Data Analysis
- Print Production
- Database Management
- Administrative Support
- Strong problem solver
- Microsoft Office Suite
- Market research
- Organization, prioritizing, and multi-tasking
LANGUAGES
Spanish | Native
Portuguese | Intermediate
MARKETING & ANALYTICS TOOLS
BigCommerce, SproutSocial, Later, Klaviyo, Yotpo, Google Analytics, CRM tools, Microsoft Office
Timeline
Marketing Coordinator
Pevonia International
03.2023 - Current
Marketing/Administrative Assistant
PrintArt Screen Printing
09.2022 - 03.2023
Fulfillment Associate
Target
11.2020 - 09.2022
Event Planner & Sales Associate
Los Andes Agency & Tecni Science Library
06.2015 - 05.2019
Certificate - Social Media Management
Openclassrooms
Bachelor of Science (B.S.) - Environmental Engineering
Universidad Nacional Experimental Del Táchira
Certificate - Digital Marketing
Cornell University