Roxy Nelson

• Led the planning, coordination, and execution of large-scale employer engagement events, career fairs, networking opportunities, and workforce development initiatives serving 900+ attendees and 50+ employers annually.
• Managed event logistics, timelines, vendor coordination, budgeting, and stakeholder communication for large-scale campus events serving students and employers.
• Built and maintained relationships with employers, community partners, faculty, and internal departments to support recruitment and internship opportunities.
• Conducted outreach and recruitment efforts to increase employer participation and strengthen community partnerships.
• Facilitated presentations, meetings, and on-stage event engagement for students, employers, and campus stakeholders.
• Tracked event outcomes, participation metrics, and operational data to support reporting, strategic planning, and program improvement.
• Supported revenue-generating initiatives and managed event-related budgets involving sponsorships and employer participation fees.

• Assisted with the implementation and integration of HubSpot CRM and marketing tools within business operations.
• Developed marketing plans and communication strategies to support business growth and customer engagement.
• Created marketing emails, blogs, and digital content to support outreach initiatives.
• Analyzed business needs and recommended CRM and marketing workflow improvements.
• Collaborated with leadership to identify opportunities for process improvement and marketing optimization.

• Supported workforce education operations through administrative coordination, office management, and student communication.
• Prepared operational reports, tracked departmental metrics, and maintained data records using Qualtrics, Excel, and internal systems.
• Coordinated event preparation, scheduling, front desk operations, and stakeholder communication.
• Assisted students with certification pickups, program information, and office support services.
• Maintained organized records, workflow documentation, and departmental reports to support office efficiency and daily operations.
• Supported cross-departmental projects and administrative initiatives.