Ruben Ferreyra
San Antonio,TX
Summary
Tenured sales leader with 10+ years of progressive experience driving chain execution, revenue growth, and team performance within complex, multi-district retail markets. Proven ability to lead leaders and scale execution across sales and merchandising teams. Brings a strong understanding of supplier priorities to support effective distributor execution and retail alignment. WSET Level 2 certified and bilingual; known for building trusted partnerships and delivering consistent, measurable results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Retail Wine District Manager
RNDC
01.2017 - 2026
- Led district-level execution across major retail chains, overseeing 500+ retail accounts and managing $13M+ in annual sales.
- Partnered with chain buyers and store leadership to execute supplier programs, PODs, and feature priorities.
- Implemented performance scorecards, weekly updates, and execution rhythms to drive accountability and results.
Retail Wine Area Manager
RNDC
01.2022 - 01.2025
- Led 5 District Managers with 50+ sales reps and merchandisers indirectly reporting across 1,500+ retail accounts.
- Managed $36M+ in annual sales, owning area strategy for chain execution, POD compliance, revenue growth, and forecasting.
- Drove leadership development through structured coaching, quarterly business reviews, and KPI alignment.
- Strengthened partnerships with key retail chains and regional leadership to align supplier priorities and secure incremental features.
South Texas Portfolio Manager
RNDC
01.2015 - 01.2017
- Served as strategic liaison between supplier partners, chain buyers, and field leadership, aligning brand strategy with in-market execution.
- Led market rollouts of supplier programs and chain initiatives across retail and on-premise channels.
- Brought a supplier-side perspective to market planning, ensuring execution matched brand strategy from planning through shelf.
Education
Laredo Community College
Laredo, TXJ.W. Nixon High School
Laredo, TXSkills
- Chain Account Strategy
- Division & District Leadership
- Managing Leaders
- Supplier Partnerships
- Retail Execution & POD Compliance
- Revenue Growth & Forecasting
- Performance Management
- Market Planning & Execution
- Bilingual (English/Spanish)
Certification
WSET Level 2 Certified
Timeline
Retail Wine Area Manager
RNDC
01.2022 - 01.2025
Retail Wine District Manager
RNDC
01.2017 - 2026
South Texas Portfolio Manager
RNDC
01.2015 - 01.2017
Laredo Community College
J.W. Nixon High School
Earlier Career
- Retail Wine Sales Representative
- On-Premise Sales (Red Bull)
- Merchandising & Operations