Rudy Alvarado

• Manage direct the Sales, Merchandising team to achieve sales and profit goals within an assigned territory.
• Responsible for driving shareholder value through the maximization of market share. Effectively lead trade execution through the management of field personnel within my designated territory.
• Recommend sales and execution programs within my territory and set short- and long-term sales and execution goals for my team. Make day-to-day decisions for my account management team and maintain thorough knowledge of department processes.
• · Build and maintain partnerships with customers while driving customer satisfaction through excellence in execution.
• · Staff, train, evaluate and develop team members (Merchandisers, ORMs, SDMs, Account Managers)
• . Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams
• · Main “Point of Contact” responsible for ordering, transmissions, missed deliveries, dispatch, hot shots and, off day deliveries.
• · Build relationships with store managers and outlet team members.
• · Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and backroom management
• · Manage labor and OPEX merchandising budgets
• · Create and implement effective direct sales strategies and partner with sales personnel to achieve sales objectives.
• · Develop a sound knowledge of all sales capabilities to effectively sell all products and packages.
• · Drive profitable growth at assigned accounts where a lead role is required and participate in joint calls with key account sales partners as necessary.
• · Analyze market sales reports to deliver volume and revenue targets.
• · Collaborate with Area Sales Manager and sales personnel to develop key customer relationships and strategies to deliver required execution.
• · Responsible for the coaching, developing and encouraging excellence from a diverse team.
• · Directly responsible for the management, planning, and administration of sales and distribution of a designated sales territory.
• · Manage sales, profit and operational expenses for designated sales territory.
• · Monitor market execution and merchandising standards to ensure compliance.

• Finished 2024 with a total of 1,793,431 cases for small and large channels combine.
• 2022 - 2023 Achieved a 15% increase in total volume within my territory. + 2540 cases vs PY. Finishing 2023 with a total of 1,711,678 cases for small and large channel combine.

• Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
• Facilitated cross-functional collaboration between sales, marketing, product development, and customer success teams for seamless execution of company-wide initiatives.
• Aligned sales strategies with company objectives to drive overall business growth.
• Increased sales revenue by implementing strategic growth initiatives and fostering strong client relationships.
• Collaborated with sales, marketing and other internal teams to meet shared goals.
• Developed and maintained relationships with key clients to increase sales and customer retention.
• Responsible for creating new accounts and signing up new customers to CMAs.

• 2020 – 2021 Increased total volume for my area by 3%. +4638 cases vs PY.

Held full responsibility for seven large store accounts, five drug stores and four fuel stations

• Discuss opportunities with customers to grow the business and drive sales
• Build relationships and collaborate with customers
• Collaborate with our merchandising team to execute priorities throughout each account
• Maintain the ability show great work ethic, a winning culture and a high standard for others to follow
• Achieved double-digit growth in each year as in a large store account manager. A total of 18.35 % 93,969 CS total.

• Covered large and small store routes in Lubbock, Hobbs and Roswell areas
• Sold in product and priorities to store managers and owners to help grow the business and drive sales
• Lead Merchandiser
• Covered routes if needed and managed merchandisers over weekends
• Collaborated with sales team to help sell in displays and execute priorities throughout accounts.

• Held various positions from sacker to stocker and managed the grocery department
• Checked in vendor product as the weekend receiver.