Runette Thomas

Transformed a solo lash business into a digital product and service brand with consistent $6K–$9K revenue months.

• Built and managed client scheduling systems via Acuity, with automated reminders and follow-ups.
• Launched online lash training courses and digital resources using Kajabi, paired with high-converting sales pages and upsell flows.
• Created and sold digital lash kits and beauty tools using Shopify, managing logistics and inventory.
• Designed brand visuals, social media assets, and course content using Canva and CapCut.
• Developed and executed targeted ad campaigns on Instagram and Google Ads, growing visibility and digital sales.
• Used ConvertKit to build email nurture funnels, abandoned cart sequences, and product launch email campaigns.
• Leveraged ChatGPT to brainstorm marketing copy, social captions, course scripts, and product descriptions.
• Held 1:1 discovery calls with prospective students and customers to qualify leads, address objections, and close high-ticket course sales.
• Maintained strong retention and word-of-mouth referrals through excellent customer service and support.