Russell Craddock
Homewood
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
10
10
years of professional experience
Work History
Director of Sales
Alabama Media Group
08.2024 - Current
- Director of all Financial, Real Estate and Multi-State/Regional accounts within our organization.
- Achieved 121% to revenue budget in 2024, which was the top of our company that year.
- Awarded Top Producer 7 months of the year in 2024.
- Managed team of sales representatives, providing guidance, coaching and support.
Sales Team Manager - Regional Accounts
Alabama Media Group
10.2021 - 07.2024
- Manager of a team of three Account Executives, and maintained personal sales quota.
- Responsible for over 8 million in added revenue over 3 year period.
- Increased sales revenue by implementing targeted sales strategies and team training sessions.
Senior Account Executive
Alabama Media Group
06.2015 - 10.2021
- Responsible for a revenue goal and business development
- Promoted to Senior Account Executive after 2 years and maintained a healthy revenue pipeline
- Consistently a top producer exceeding assigned goals and was voted the President of Leadership Council during this time, by peers and leaders.
Education
Bachelor of Arts - Advertising
The University of Alabama
Tuscaloosa, AL12-2014
Skills
- Leadership in Sales Development and Coaching
- Pipeline Strategy Development
- Effective Public Speaking
- Proven Leader and Team Builder
Timeline
Director of Sales
Alabama Media Group
08.2024 - Current
Sales Team Manager - Regional Accounts
Alabama Media Group
10.2021 - 07.2024
Senior Account Executive
Alabama Media Group
06.2015 - 10.2021
Bachelor of Arts - Advertising
The University of Alabama
Similar Profiles
Travis AllredTravis Allred
Broadcast Engineer at Fun Media Group of North AlabamaBroadcast Engineer at Fun Media Group of North Alabama
Suzie SegalSuzie Segal
EXECUTIVE PRODUCER at Media Companies Include: Pilgrim Media Group, Lionsgate Films, Mike Mathis Productions, Style Network, E! Network, IMG Media, Harpo Productions, Shed MediaEXECUTIVE PRODUCER at Media Companies Include: Pilgrim Media Group, Lionsgate Films, Mike Mathis Productions, Style Network, E! Network, IMG Media, Harpo Productions, Shed Media
SCOTT MILNERSCOTT MILNER
Operations & Logistics Manager at Bauer Media Group/a360Media/McClatchy MediaOperations & Logistics Manager at Bauer Media Group/a360Media/McClatchy Media
Ashley WrightAshley Wright
Product Development Consultant at Health Care Service CorporationProduct Development Consultant at Health Care Service Corporation
Shirley Marshall - JonesShirley Marshall - Jones
Case Manager RN at Advocate Health CareCase Manager RN at Advocate Health Care