Ruth Angerbauer
Riverton,UT
Summary
Passionate writer-editor, eager to create compelling content that attracts both demonstrators and customers to Stampin' Up! products through tailored descriptions, instructions, and promotional materials. Loves the beauty of the written word, particularly in literature and poetry; also loves music, singing, art, and flamenco dancing.
Overview
8
8
years of professional experience
Work History
Content Marketing Manager
BrainStorm, Inc.
American Fork, UT
03.2019 - Current
- Collaborated with marketing and design teams to develop and plan site content, layout, and style
- Led team of five content writers on SEO and digital content best practices
- Oversaw preparation of marketing copy, digital assets, emails, and other collateral
Content Marketing Manager
Banyan
Orem, UT
02.2018 - 02.2019
- Created ongoing content strategy and calendar for blog, weekly newsletter, video content, and webinars
- Managed remote copywriter input, edited drafts, and wrote original articles for corporate blog
- Created content for weekly customer newsletter, managed emails via Pardot
Content Marketing Specialist
Imagine Learning
Provo, UT
10.2015 - 10.2017
- Created all external-facing marketing materials; including direct emails, flyers, white papers, ad copy, video scripts, customer newsletters, press releases, and corporate blog posts
- Managed eight company-wide social media channels and calendars
Copywriter/Sr. Editor
Boostability
Orem, UT
07.2013 - 10.2015
- Developed SEO content strategy for clients in USA, Canada, and Australia
- Wrote blogs, web page copy, and customized web pages (home, about, products, services, contact, and location pages)
- Managed small groups of copywriters; created productivity reports, new training seminars, and editing rubrics
Education
DMA -
University of Michigan
MM -
Arizona State University
BM -
Brigham Young University
Skills
- Expert copywriting
- Brand messaging
- Detail-oriented copy editing
- Handcrafting, sewing, and cardmaking
- Interpersonal communication
- Time management
- Microsoft Office - competent
- Google Workspace - competent
- HubSpot - competent
- Adobe Creative Suite - working knowledge
- Figma - working knowledge
Timeline
Content Marketing Manager
BrainStorm, Inc.
03.2019 - Current
Content Marketing Manager
Banyan
02.2018 - 02.2019
Content Marketing Specialist
Imagine Learning
10.2015 - 10.2017
Copywriter/Sr. Editor
Boostability
07.2013 - 10.2015
DMA -
University of Michigan
MM -
Arizona State University
BM -
Brigham Young University
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