Ryan Castle
New Braunfels,Texas
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 19-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
21
21
years of professional experience
Work History
Sr. Key Account Manager Foodservice
PepsiCo
Austin, TX
10.2022 - Current
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Developed and delivered presentations to key customers to position products and services.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Sr. Market Development Manager
PepsiCo
Austin, TX
04.2021 - 10.2022
- Managed Sysco Central Texas and key vending customers to deliver 112% to plan YTD.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Captured new customers by optimizing business strategies and products to diversify offerings.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
Food Service Representative
Pepsi-Cola Bottling Company
San Antonio , TX
10.2019 - 04.2021
- Delivered targeted sales presentations to customers and prospects.
- Developed strong familiarity with product attributes and benefits to better communicate them to customers.
- Cultivated mutually beneficial customer relationships to enhance business growth.
- Utilized consultative sales and closing techniques to meet sales objectives.
District Sales Leader
Pepsi-Cola Bottling Company
San Antonio, TX
10.2017 - 10.2019
- Lead a team of 8 employees including commission driven sales representatives
- Actively coached and influenced sales representatives in c&g, dollar, drug and supermarkes to achieve additional displays, point of sales placements and built strong rapport with customers
- Lead the South Texas Market in technology training and adoption as the market Technologist
- Negotiated incremental space with store owners, store managers and district managers to achieve sales goals weekly, while building customer willingness to collaborate with the company on key initiatives and volume drivers
Executive Team Leader
Target Corporation
Rancho Cordova, California, United States
06.2016 - 10.2017
- Recruited, hired, trained, and developed a diverse and talented Assets Protection Team
- Evaluated and provided feedback on performance of Team Leaders, specialists, and Team Members
- Identified and resolved both internal and external shortage opportunities, and collaborated with operational partners to resolve operational shortage opportunities
- Improved total store shortage by 91k in 2016
District Sales Leader
Frito-Lay
West Sacramento, California, United States
08.2013 - 06.2016
- Lead a team of 15 employees including commission driven sales representatives and merchandisers exceeding sales over $9 million annually
- Actively coached and influenced sales representatives in grocery, mass merchandisers and wholesale clubs to achieve additional displays, point of sales placements and built strong rapport with customers
- Contributed to key accounts with the region team providing support and leadership on all levels of retail
- Negotiated incremental space with store directors, district managers and buyers to achieve sales goals weekly, while building customer willingness to collaborate with the company on key initiatives and volume drivers
- Selected to lead zone initiative to minimize lost profits due to waste and achieve expense goals
- Trained and mentored new District Sales Leaders on all job functions and role responsibilities while providing developmental feedback
Route Sales Representative
Frito-Lay
West Sacramento, California, United States
07.2004 - 08.2013
- Lead team of 3 employees including commission driven sales representatives and merchandisers exceeding sales of $1.5 million annually
- Represented Frito Lay calling on grocery retailers, mass merchandisers and wholesale clubs across the Sacramento area, with a proven ability to establish and maintain profitable relationships with decision makers and store owners
- Negotiated incremental space with store directors and store owners to achieve sales goals weekly, while building customer willingness to collaborate with the company on key initiatives and volume drivers
- Communicated and implemented contractual requirements, space, point of sale materials and marketing programs for each account based on market demand
- Trained and mentored new sales representatives on all job functions and responsibilities while providing developmental feedback
Education
Bachelor of Science - Business Marketing
California Coast University
Santa Ana, CA2013
Skills
- Strong verbal and personal communication skills
- Analytical thinking
- Planning
- Organizational skills and customer service orientation
- Account Development
- New Business Acquisition
- Talent management
- Staff Recruiting
- Staff Development
- Employee Training
- Employee Retention
Timeline
Sr. Key Account Manager Foodservice
PepsiCo
10.2022 - Current
Sr. Market Development Manager
PepsiCo
04.2021 - 10.2022
Food Service Representative
Pepsi-Cola Bottling Company
10.2019 - 04.2021
District Sales Leader
Pepsi-Cola Bottling Company
10.2017 - 10.2019
Executive Team Leader
Target Corporation
06.2016 - 10.2017
District Sales Leader
Frito-Lay
08.2013 - 06.2016
Route Sales Representative
Frito-Lay
07.2004 - 08.2013
Bachelor of Science - Business Marketing
California Coast University