Ryan Earl
Audubon,PA
Summary
Dynamic operations leader with a proven track record at S&W Performance Group, tripling sales revenue through strategic digital campaigns. Expert in problem-solving and team leadership, adept at implementing e-commerce solutions and ERP systems to manage manufacturing operations. Skilled in project management and operational efficiency, driving process improvements and achieving significant business growth.
Overview
14
14
years of professional experience
Work History
Operations Manager
S&W Performance Group
09.2023 - 04.2025
- Designed and Implemented New E-Commerce Website Built on the Shopify Platform for 10,000 SKUs for the automotive racing industry.
- Implemented Open Source ERP Platform Connecting Sales Orders from the Website to be Processed for Manufacture and Shipment.
- Trained Employees to use Shopify & ERP Software
- Oversaw Day to Day Operations including Production, Fulfillment, Purchasing & Inventory Control
- Tripled Monthly Sales Revenue by Implementing Strong Digital Advertising Campaigns Including Paid Search and Social Media.
- Redesigned Shipping Flows and Connected Freight Providers to the Online Sales Platform to Reduce Costs to the Company and Consumers.
- Worked Cross-Functionally with Senior Management, Engineering, Sales, Manufacturing & Fulfillment to Align Brand Vision and Corporate Strategy.
Owner/Operator
Pest Tools LLC
12.2010 - 10.2023
- General management of business operations, including manufacturing and marketing of an innovative pest control product
- Achieved $3 million in total revenue through effective marketing strategies.
- Conducted on-site product testing with industry professionals nationwide.
- Established partnerships with leading pest control companies.
- Developed a strong brand identity and created an e-commerce website for consumer marketing.
- Built and managed a productive manufacturing system, overseeing employee hiring and management.
- Analyzed sales data to optimize inventory management and pricing strategies.
- Negotiated vendor pricing to align with sales volume.
- Implemented an efficient order fulfillment and returns system.
- Managed day-to-day accounting activities and ensured timely corporate tax filings.
- Created and oversaw digital marketing campaigns to sell products on company website.
- Constructed paid ads for search engines; Google, Microsoft, & Yahoo and social media platforms; Facebook, Twitter and Instagram
- Created copy content for company website to grow organic search results and increase page rankings in key areas
- Produced video campaigns for ads on YouTube and Facebook reaching over 1 million views organically with paid augmentation to drive sales
- Proficient in HTML / CSS and CMS like Wordpress and Shopify to make website changes and add new content
- Designed graphics and text for digital marketing with Adobe Creative Suite using Photoshop, Illustrator, Adobe XD & Figma
- Wrote press releases and teasers for local and national media to attract print, digital and television coverage; successfully generated interest and content from NBC, The Washington Post, PBS, Animal Planet, Pest Control Magazine, etc.
Director
Pagus, Inc.
01.2011 - 03.2020
- Scheduled and executed art exhibitions
- Created print & digital advertising campaigns for art exhibitions
- Organized in person receptions for artists
- Completed sales of artwork to clients
- Invoiced buyers and paid vendors
- Designed and maintained gallery website
- Maintained direct marketing lists and executed digital mailing campaigns
- Grew social media following and in-person attendance
Education
MBA - Finance
Drexel University
Philadelphia, PA09-2025
Bachelor of Arts - Fine Art
Temple University
Philadelphia, PA05-2005
Skills
- Problem-solving
- Team leadership
- Operations management
- Customer service
- Operational efficiency
- Decision-making
- Inventory management
- Project management
- Process improvement
Timeline
Operations Manager
S&W Performance Group
09.2023 - 04.2025
Director
Pagus, Inc.
01.2011 - 03.2020
Owner/Operator
Pest Tools LLC
12.2010 - 10.2023
MBA - Finance
Drexel University
Bachelor of Arts - Fine Art
Temple University
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