Ryan Greer
Brooklyn,NY
Summary
Accomplished leader with proven results executing profitable full-funnel media strategy and execution. Experienced with deep understanding of ATL and particular expertise in digital, forged strategic partnerships optimized to client KPIs. Thrives on collaboration, fostering and mentoring teams, and passionate about working together to tell meaningful brand stories.
Overview
24
24
years of professional experience
Work History
Director of Digital Strategy and Media Activation
AKA NYC
03.2013 - 02.2025
- Conducted market research with BI team to identify new opportunities and inform the direction of media strategy.
- Leveraged KPIs to ensure measurement attribution from engagement to conversion.
- Developed strategic partnerships with industry influencers and thought leaders to expand brand reach.
- Motivated team and entire organization with inspiring technology vision and execution.
Senior Account Executive
Serino Coyne
03.2011 - 03.2013
- Utilized content management tools to address real-time client needs.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
Senior Account Executive
Art Meets Commerce
02.2009 - 03.2011
- Managed a boutique media agency and helped foster exponential growth to corporation buyout.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
Media Manager
Media Transcripts
03.2001 - 03.2002
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Education
Bachelor Of Arts - Director
Columbia College, Chicago
Chicago, IL06.1999
Skills
- Full-funnel media strategy and execution (broadcast, out-of-home, print)
- Digital expertise (performance marketing, programmatic, high-impact display)
- Partner negotiation and established relationships
- Team leader who believes in collaboration and respect
Timeline
Director of Digital Strategy and Media Activation
AKA NYC
03.2013 - 02.2025
Senior Account Executive
Serino Coyne
03.2011 - 03.2013
Senior Account Executive
Art Meets Commerce
02.2009 - 03.2011
Media Manager
Media Transcripts
03.2001 - 03.2002
Bachelor Of Arts - Director
Columbia College, Chicago
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