Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in both the automotive & hospitality industries. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Director
Rosado Automotive & Hospitality Group
Pennsylvania
02.2019 - Current
Created email blast campaigns to target key customers.
Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Responsible for company social media accounts such as Facebook, Instagram, TikTok, and Google My Business.
Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
Devised content strategy to effectively engage target audiences.
Increased brand awareness through creation and management of social media channels, boosting social media engagement by 15%
Coordinated with outlet managers to develop relevant high-quality creative assets.
Content & Community Manager
Club Med
Florida
04.2018 - 12.2018
Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Created content for websites and social media profiles.
Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
Repurposed and optimized existing content for use in different mediums.
Formatted content to adhere to industry-specific style guides.
Education
Bachelor of Arts - Communication Studies
Kutztown University of Pennsylvania
Kutztown, PA
12.2017
Skills
Email Blasts
Digital Technology
Professional Relationships
Brand Development
Video Content Production
Content Editing
Certification
Advanced Google Analytics Certification - July 2020