Ryan Kiernan
Philadelphia,PA
Summary
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in both the automotive & hospitality industries. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Director
Rosado Automotive & Hospitality Group
02.2019 - Current
- Created email blast campaigns to target key customers.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Responsible for company social media accounts such as Facebook, Instagram, TikTok, and Google My Business.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Devised content strategy to effectively engage target audiences.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 15%
- Coordinated with outlet managers to develop relevant high-quality creative assets.
Content & Community Manager
Club Med
04.2018 - 12.2018
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Created content for websites and social media profiles.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Repurposed and optimized existing content for use in different mediums.
- Formatted content to adhere to industry-specific style guides.
Education
Bachelor of Arts - Communication Studies
Kutztown University of Pennsylvania
Kutztown, PA12.2017
Skills
- Email Blasts
- Digital Technology
- Professional Relationships
- Brand Development
- Video Content Production
- Content Editing
Certification
- Advanced Google Analytics Certification - July 2020
Timeline
Digital Marketing Director
Rosado Automotive & Hospitality Group
02.2019 - Current
Content & Community Manager
Club Med
04.2018 - 12.2018
Bachelor of Arts - Communication Studies
Kutztown University of Pennsylvania