Ryan Leschel
Deerfield Beach,FL
Summary
Strategic marketing and revenue enablement leader with extensive experience in the automotive retail industry. Partners with field sales teams to develop growth initiatives and strengthen executive-level dealer relationships. Translates business strategy into scalable go-to-market programs and sales enablement tools that drive revenue growth and foster long-term partnerships. Collaborates cross-functionally with sales, marketing, and executive stakeholders to support complex initiatives.
Overview
16
16
years of professional experience
Work History
Manager of Marketing
JM&A Group
02.2020 - 03.2026
- Lead both sale development representatives and business development representatives touching all inbound and outbound leads to drive revenue growth for JM&A Group resulting in 385 Marketing Lead Handoffs in 2025.
- Partner with acquisition and field sales teams to support strategic engagement with small, medium, and large dealer groups across the U.S. helping develop positioning strategies that improve dealer adoption and revenue growth.
- Lead the development of sales enablement tools including competitive battlecards, dealer facing messaging, and campaign frameworks designed to differentiate JM&A programs against competitors.
- Supported business initiatives and field sales teams to drive growth through acquisition marketing, retention marketing, sales enablement, and market-facing campaigns.
- Build and execute targeted go-to-market campaigns focused on major OEM dealer networks and the key offerings of JM&A Group by integrating webinars, field enablement assets, and direct dealer outreach programs.
- Led Business Development Representative team in generating leads and setting appointments for 'ready to talk dealers', facilitating connections with JM&A’s sales team.
- Lead NADA Event and established a lead generation model resulting in closes/won business and ongoing dealer engagement.
- Analyze dealer feedback and field insights to identify opportunities for program optimization, improved dealer engagement, and improved field sales effectiveness.
- Developed structured sales messaging frameworks used by field associates when engaging dealer groups on complex program structures.
Director, Content Marketing Strategy
Paton Marketing
Fort Lauderdale, Florida
01.2018 - 01.2020
- Crafted targeted marketing strategies to improve brand visibility and increase customer engagement.
- Collaborated with senior leadership to set long-term objectives for the company.
- Managed budget allocations and resource management for multiple projects, ensuring optimal use of resources.
- Developed comprehensive project plans detailing timelines, goals, budgets, staffing needs, and requirements to ensure project success.
- Mentored junior staff in developing marketing skills and competencies.
- Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
Marketing Event Supervisor
ESPN
West Palm Beach, Florida
01.2017 - 01.2018
- Collaborated with production teams to improve quality of event execution and audience engagement.
- Coordinated logistics for live broadcasts and sports coverage, ensuring seamless event execution.
- Ensured compliance with ESPN's standards for event management and safety.
- Recruited additional staff members based on workload requirements.
- Created reports comparing budgeted expenses to actual costs, facilitating informed financial decisions for future events.
Non-Commissioned Officer
United States Marine Corps
03.2010 - 04.2014
- Led 12-person team during deployment to 10+ countries, including Afghanistan, achieving operational goals under challenging conditions.
- Managed logistics and resource allocation for mission readiness, ensuring timely support for operations.
- Coordinated joint training exercises with foreign forces, enhancing interoperability and strengthening partnerships.
- Received various medals for outstanding performance
Education
Bachelor of Science - Business And Entrepreneurship
Lynn University
Boca Raton, FL05-2018
Skills
- Go-To-Market Strategy
- Sales enablement
- Sales strategy
- Lead generation
- Marketing analytics
- Acquisition marketing
- Program positioning
- Enterprise Client Presentations
- Cross-Functional Leadership
- Business development
Additional Impact Results
- Lead both sale development representatives and business development representatives touching all inbound and outbound leads to drive revenue growth for JM&A Group resulting in 385 Marketing Lead Handoffs in 2025.
- Played a key role in cross-functional collaboration between marketing, sales, and dealer-facing teams to support national growth initiatives.
- Developed structured sales messaging frameworks used by field associates when engaging dealer groups on complex program structures.
Timeline
Manager of Marketing
JM&A Group
02.2020 - 03.2026
Director, Content Marketing Strategy
Paton Marketing
01.2018 - 01.2020
Marketing Event Supervisor
ESPN
01.2017 - 01.2018
Non-Commissioned Officer
United States Marine Corps
03.2010 - 04.2014
Bachelor of Science - Business And Entrepreneurship
Lynn University