RYAN O'ROURKE

• Increased overall Internet lead from 9% close rate to 22% through structured sales training, lead-handling discipline, and phone-to-appointment execution.
• Delivered Personal 25 %+ PVR growth by Increasing UA on trades from a average of $500 per trade to $2,000
• Improved internet and phone performance via scripting, objection frameworks, call scoring, and TO accountability.
• Consistently led the region in new-car volume, front-end gross, and customer retention, setting internal benchmarks.
• Built a KPI-driven culture with daily huddles, transparent scorecards, and individual coaching aligned with Mercedes-Benz brand standards.
• Implemented CRM systems to streamline sales processes and improve data accuracy for reporting purposes.

• Increased internet close rate from ~8–10% to 14–18% through response-time enforcement, standardized process, and scripting.
• Improved phone close rate from ~12% to 20%+ using call scoring, manager TO discipline, and structured objection handling.
• Increased front-end gross per copy by $600–$1,200+ through pricing discipline and reduced discount erosion.
• Delivered 20–35% year-over-year total department gross growth while maintaining or increasing unit volume.
• Built KPI dashboards tracking close rate, appointment show rate, PVR, aging, and lead response time.

• Recognized as #1 General Sales Manager nationwide across all Auto Nation Chevrolet stores.
• Produced 60–66 units per month, generating $300K+ monthly gross with PVR ranging $3,132–$4,310.
• Nearly doubled used-car volume through acquisition strategy, pricing discipline, and reconditioning optimization.
• Balanced front- and back-end profitability with top-tier penetration in warranty, GAP, and F&I products.
• Led a team of sales associates to achieve monthly revenue targets.
• Developed and implemented effective sales strategies to enhance customer engagement.

As General Sales Manager, oversaw a full sales organization of 50+ sales professionals, 5 Finance Managers, 1 Finance Director, and 5 Sales Closers.

Delivered transformational results by increasing monthly gross profit from ~$600K to ~$1.0M, while scaling new-vehicle sales from 125 to 300 units per month and used-vehicle sales from 75 to 175 units per month. Expanded total store volume, improved inventory velocity, and enforced pricing and F&I process discipline to protect margin at scale.

General Sales Manager of the #1 Toyota store in the region, scaling monthly gross $600K → $1.0M while growing volume from 200 to 475+ units and leading a 60+ person sales and F&I organization.

Portland, OR | Multi-State Operations

• Served as Vice President of Sales for Select Oil, the flagship brand of Cura Cannabis Solutions (Cura Partners Inc.), the largest cannabis company to emerge in Oregon post-legalization.
• Led national and multi-state sales strategy across Oregon, California, Nevada, and Arizona, scaling distribution, brand penetration, and key retail partnerships.
• Helped grow Select Oil into a category-leading vape and concentrates brand, contributing to $117M in annual revenue (2018) and 500+ employees nationwide at time of acquisition.
• Played a senior leadership role during Cura Partners’ ~$1B all-stock acquisition by Curaleaf Holdings, one of the largest cannabis transactions in U.S. history.
• Supported integration into Curaleaf’s 12-state platform, which included 44 dispensaries, 12 cultivation sites, and 11 processing facilities, aligning sales execution with a public-company growth mandate.
• Transaction valued Cura Partners at ~$949M USD, based on issuance of 95.6M Curaleaf shares, validating enterprise-scale commercial execution and national brand value creation.

• Ranked #1 General Manager nationally for membership sales across 700+ clubs.
• Generated 2,000+ new memberships annually, producing $150K–$250K+ monthly revenue.
• Delivered 135% year-over-year same-club membership growth, materially outperforming district benchmarks.
• Held full P&L responsibility; led 10–20+ staff across sales, operations, and service.

• Recognized as the #1 Sales Manager in the Pacific Northwest across Volkswagen and Hyundai platforms, driving top-tier results in unit volume, total gross, and PVR.
• Led day-to-day execution of new and used vehicle sales operations, including inventory strategy, pricing discipline, desking, and deal structure.
• Consistently delivered market-leading sales performance in a highly competitive PNW retail environment, outperforming regional benchmarks in close rate and per-copy gross.
• Recruited, trained, and developed high-performing sales teams, establishing accountability through scorecards, KPI tracking, and structured coaching.
• Partnered closely with F&I and Fixed Operations to maximize front-end profitability, back-end penetration, and total store contribution.