Ryan Robinson
Summary
Results-driven leader with extensive people management and industry experience. Adept at finding innovative sales and marketing solutions that ensure brand security, integrity, and utilization of resources. Excellent leadership and problem-solving skills with the ability to identify needs, design solutions, and lead teams to achieve results. Combine long-range strategic planning capabilities with consistent achievement in product placement, sales management, marketing strategies, and business development to grow brands and drive strategic success.
Overview
26
26
years of professional experience
Work History
Business Consulting
Self Employed
11.2022 - Current
- Provided clients with services in areas of business development and strategic planning
- Devised, deployed and monitored processes to boost long-term business success and increase profit margins
- Provide analytics on market trends to identify opportunities to boost revenue.
- Increased client satisfaction by providing tailored business consulting services to small businesses.
- Collaborated with cross-functional teams to deliver end-to-end consulting solutions for various business challenges.
- Improved client satisfaction by providing tailored consulting solutions according to their unique business challenges.
National Sales Manager
Farm Equipment USA
01.2023 - 05.2023
- Managed $7,000,000-$10,000,000 dollars of inventory.
- Led sales team to encompass over $35 million in annual sales
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Managed national sales programs, supervised sales representatives and evaluated KPIs for promotional opportunities.
Regional Sales Manager
Hood River Distillers
01.2008 - 10.2022
- Managed Pendleton Whisky, 44 North Vodka, Trail's End Bourbon, Lucid Absinthe, Big Gin, Sinfire Cinnamon Whisky, HRD Vodka, Monarch distilled spirits and Clear Creek Distillery brands.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume to the national level
- Managed a team of 10 sales representatives with $300,000 budget to support sales activity in 6 Western States.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning to generate $20 plus million in gross sales.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
Region Sales Manager
Craft Brand Alliance
05.2006 - 12.2007
- Responsible for wholesaler and account management to increase sales and expand product placement throughout Southern and Central Oregon in both the On and Off Premise.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Managed a diverse portfolio of accounts, ensuring personalized attention and tailored solutions for each client''s needs.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Regional Development Manager
BooKoo Beverages
01.2005 - 06.2006
- Collaborated with distributors to increase sales and expand distributor network in Texas, California, Oregon, and Washington
- Led all distributor initiatives: including strategic business relationships with senior management
- Responsible for forecasting, budgeting, price support, and ordering of point of sale.
- Conducted regular competitor analysis to stay ahead of industry trends and maintain a competitive edge within the market.
- Negotiated contracts with vendors or suppliers on behalf of the company, securing favorable terms that benefited both parties.
Sales Manager
Robinson Distributing
07.1998 - 12.2002
- Represented Miller Brewing Company, G. Heilman, Portland Brewing products
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Red Spur Co
- Responsible for bottom-line profitability, planning, forecasting and management of equine health products
- Core business consists of product sales to vet clinics, horse trainers, and equine rehab facilities, independent and corporate accounts.
Education
B.A. Sociology/Education -
University of Northern Colorado
Greeley, COSkills
- Teamwork and Collaboration
- Problem-Solving
- Sales Leadership
- Strategic Planning
- Business Development
- Forecasting and Reporting
- Relationship selling
- Territory Management
Timeline
National Sales Manager
Farm Equipment USA
01.2023 - 05.2023
Business Consulting
Self Employed
11.2022 - Current
Regional Sales Manager
Hood River Distillers
01.2008 - 10.2022
Region Sales Manager
Craft Brand Alliance
05.2006 - 12.2007
Regional Development Manager
BooKoo Beverages
01.2005 - 06.2006
Sales Manager
Robinson Distributing
07.1998 - 12.2002
Red Spur Co
B.A. Sociology/Education -
University of Northern Colorado