Open To Work
Ryan Sorensen
Los Angeles,CA
Summary
Dynamic Sales Director with a proven track record at Framery, driving revenue growth from $12M to $50M in three years. Expert in complex sales and strategic partnerships, leveraging negotiation skills and KPI optimization to enhance market presence and exceed quotas. Adept at team recruitment and coaching, fostering high-performance sales environments.
Overview
15
15
years of professional experience
Work History
Sales Director, Western US
Framery
Los Angeles, CA
06.2020 - 05.2026
- Directed commercial strategy across the Western US; scaled market revenue from $12M to $50M in 3 years while improving gross margins.
- Built the market from the ground up: recruited and ramped regional sales reps, certified channel partners, and launched dealership/distribution networks across 8 states.
- Closed multiple 7-figure enterprise deals with technology, finance, and real estate clients by aligning product roadmap and ROI-based proposals.
- Implemented KPI-driven pipeline governance, improving win rates and shortening sales cycles.
- Led cross-functional GTM initiatives with product, marketing, and operations to increase lead-to-order conversion and scale post-sale execution.
Area Sales Manager - Southern California
Framery
Los Angeles, CA
01.2019 - 06.2020
- Managed territory P&L and dealer network; increased regional bookings and average deal size through account segmentation and partner enablement.
- Launched dealer certification and sales playbooks, reducing partner ramp time and improving close rates.
- Consistently exceeded quota and accelerated product adoption across major Southern California accounts leading to a promotion in June 2020.
Sales Executive
Pivot Interiors
Los Angeles, CA
07.2017 - 01.2019
- Prospected and closed commercial interiors projects with solution-focused proposals, increasing average contract value and repeat business.
- Cultivated strategic relationships with architects and general contractors to drive referrals and shorten project timelines.
Account Executive
MASHStudios
Los Angeles, CA
09.2016 - 07.2018
- Managed client accounts end-to-end, delivering high satisfaction and securing multi-phase engagements.
- Converted pilot projects into enterprise rollouts through consultative selling and executive-level alignment.
Project Manager
DeskMakers
Los Angeles, CA
10.2015 - 09.2016
- Directed project planning, vendor coordination, and procurement to deliver workspace builds on time and within budget.
- Improved project margins through vendor negotiation and logistics optimization.
Account Development Representative
Humanscale
Los Angeles, CA
11.2011 - 10.2015
- Drove territory growth via outbound prospecting and relationship development; supported early pipeline creation and specification selling.
Skills
- Territory and channel strategy
- Complex and enterprise sales
- Market launch and GTM execution
- Team recruitment and coaching
- Strategic partnerships and development
- Revenue forecasting
- KPI and CRM optimization
- Negotiation skills
- Contract management
- Margin optimization
- Account expansion strategies
- Customer success management
Additional Information
References available upon request.
Selected Achievements
- Scaled Western US revenue from $12M to $50M in 3 years through channel expansion, enterprise pursuits, and strategic hiring.
- Established dealer/distributor network across major metro markets and negotiated multi-region agreements to accelerate national rollouts.
- Secured multiple 7-figure enterprise contracts by demonstrating measurable workplace ROI.
- Recruited and mentored a regional sales team and partner ecosystem; implemented KPIs and enablement programs to increase productivity.
References
References available upon request.
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
RemoteSalary Range
$180000/yr - $200000/yrTimeline
Sales Director, Western US
Framery
06.2020 - 05.2026
Area Sales Manager - Southern California
Framery
01.2019 - 06.2020
Sales Executive
Pivot Interiors
07.2017 - 01.2019
Account Executive
MASHStudios
09.2016 - 07.2018
Project Manager
DeskMakers
10.2015 - 09.2016
Account Development Representative
Humanscale
11.2011 - 10.2015