Ryan DeMarco
Marketing Manager
New York,NY
Summary
Passionate Product Manager delivering highly effective, data driven marketing campaigns that increase engagement and visibility, for highly impactful releases. Thrives in a fast paced environment, juggling multiple priority projects.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator / Product Manager
Ultra Records / Sony Music Entertainment
9 2021 - Current
- Create press releases for multiple weekly song/album releases and distribute to various territories for press support
- Spearhead brand partnership outreach by sending monthly B2B emails, calling potential partners and cultivating relationships to pursue further opportunities
- Liaise between Ultra and multiple artist teams to collect assets for upcoming marketing content and executing on press briefings and marketing activations. Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Hired, trained and managed several seasonal college interns, keeping them accountable for their contributions while facilitating deeper communication across the full team.
- Ran all of Ultra Records social media accounts while coordinating music festival cross promotion as well as key releases and executing artist content plans
Artist Management Intern
Velvet Hammer Music and Artist Management
05.2021 - 08.2021
- Artist Research / Acquisition - Located and proposed possible independent artists to add to our management roster, providing a comprehensive view into their creative output
- Social Media Submissions - Researched and pitched content for our artists' social media pages, including Instagram, Facebook, and TikTok.
Music Licensing Intern
Soulshine Projects
01.2021 - 05.2021
- Artist Research / Acquisition - Located and recruited independent artists to add to our licensing catalog for synchronization placement in top TV, Movies, Video Games, and Advertisements
- Brand Research / Pitches - Researched various brands' advertisements to determine the brands overall viability for pitching from our catalog. Created catalog playlists for possible brand partnership pitches.
Event Coordinator
Entertainment Unlimited Talent Agency
01.2018 - 01.2020
- Project Management: Coordinated with various members of musical groups and production teams to ensure smooth execution of events and peace of mind for clients. Managed event logistics and operations.
- Video Editing: Effectively edited and rebranded client videos to ensure clear messaging and brand unity. Corrected audio levels, with smooth transitions and high quality visuals.
Education
Master of Arts - Music Business
Steinhardt School, New York University
New York, NY05.2022
Bachelor of Music -
Steinhardt School, New York University
New York, NYSkills
Top Skills: Project Management, Digital Marketing, Public and Media Relations, Social Media Marketing Press Releases, Effective Communication, Client Relationship Management, Marketing Strategy Development
Technologically Proficient: Office Suite / Outlook, Google Suite, Final Cut Pro,
Timeline
Artist Management Intern
Velvet Hammer Music and Artist Management
05.2021 - 08.2021
Music Licensing Intern
Soulshine Projects
01.2021 - 05.2021
Event Coordinator
Entertainment Unlimited Talent Agency
01.2018 - 01.2020
Marketing Coordinator / Product Manager
Ultra Records / Sony Music Entertainment
9 2021 - Current
Master of Arts - Music Business
Steinhardt School, New York University
Bachelor of Music -
Steinhardt School, New York University
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