Rylee Plourde
Manchester,CT
Overview
3
3
years of professional experience
Work History
Senior Assistant Director of Admissions
Assumption University
12.2023 - Current
- Spearheaded partnerships across Student Success, Student Affairs, and Integrated Marketing to align recruitment strategies with institutional goals. Fostered teamwork to enhance student experiences, integrate cultural initiatives, and improve communication and outreach efforts
- Created and launched the Bilingual Ambassador Program to foster inclusivity for Spanish-speaking students. Introduced Spanish-language resources, including welcome materials, event schedules, and campus tours.
- Designed and awarded the Cultural Bridge Scholarship to support underrepresented students, while conducting language research to inform program enhancements.
- Skilled in utilizing melt data and ACE data to inform strategic decision-making and enhance recruitment strategies. Proficient in leveraging CRM systems such as Slate, ASANA, and Colleague to analyze trends and drive initiatives that bridge cultural gaps.
- Expert in managing and analyzing data through CRM platforms (Slate, Colleague), project management tools (ASANA), and creative software (CANVA, Microsoft, Google Suite). Experience implementing tech-driven solutions to streamline operations and enhance engagement with diverse student populations.
Assistant Director of Admissions
Assumption University
07.2022 - 12.2023
- Led successful recruitment efforts in key territories, including Maryland and Massachusetts (Middlesex County). Developed tailored strategies to engage prospective students, leveraging data-driven insights to optimize outreach and increase enrollment.
- Partnered with the Athletic Department to coordinate early read processes for prospective student-athletes, assist coaches in planning campus visits, and ensure seamless communication between admissions and athletic recruitment efforts.
- Contributed to the Cross-Divisional Marketing Pilot Team, developing a strategic plan to align admissions and marketing goals. Managed social media efforts, including Instagram, and collaborated with 3E Marketing Vendor to review and approve proposals for outreach campaigns.
Admissions Counselor
Assumption University
08.2021 - 07.2022
- Managed recruitment efforts across diverse territories, including MD, PA, NY, OH, and key counties in MA. Reviewed and evaluated nursing, dual degree, transfer, and international student applications, serving as a second reader to ensure thorough and fair admissions decisions.
- Designed and executed the inaugural Fast Track to the Pack event, establishing it as an annual tradition. Organized the Greyhound for a Day program, creating a welcoming and inclusive environment that highlighted the campus experience for prospective students of all identities.
- Coordinated the communication and awarding of the Book Award Scholarship, ensuring timely notifications and fostering strong relationships with prospective students and their families.
Education
Bachelor of Arts - Psychology
Western New England University
Springfield, MA05-2021
Internships
Intern, Western New England University
- Gained hands-on experience fostering student engagement, coordinating events, and assisting with admissions processes to enhance campus operations.
Timeline
Senior Assistant Director of Admissions
Assumption University
12.2023 - Current
Assistant Director of Admissions
Assumption University
07.2022 - 12.2023
Admissions Counselor
Assumption University
08.2021 - 07.2022
Bachelor of Arts - Psychology
Western New England University
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