Serena Macias
Summary
Results-driven Senior Admissions Professional with expertise in Enrollment Growth Strategies and Recruitment Optimization. Demonstrated proficiency in Data Analysis and Strategic Planning to enhance Student Engagement and streamline Admissions Processes. Strong collaborative leader focused on achieving Organizational Goals in dynamic educational environments.
Overview
12
12
years of professional experience
Work History
Senior Director of Admissions
Unitek College
01.2021 - Current
- Enhanced admissions processes for BSN programs in California and Nevada.
- Implemented new software systems, ensuring minimal disruptions during transitions.
- Automated repetitive tasks, significantly boosting overall productivity in admissions.
- Created effective presentations and phone scripts to support recruitment efforts.
- Standardized evaluation criteria, streamlining decision-making across admissions processes.
- Managed regional admissions budgets, optimizing resource allocation to meet enrollment goals.
Senior Director of Admissions and Online Campus
Unitek College
01.2018 - 01.2021
- Aligned admissions policies with institutional goals by collaborating with academic departments.
- Enhanced application processing efficiency by streamlining workflows, reducing turnaround times.
- Implemented strategic recruitment plan, addressing both short and long-term institutional goals.
- Led Admissions team to achieve enrollment targets across multiple specialized programs.
- Evaluated training needs, enhancing outcomes through regular assessments and feedback mechanisms.
- Guided employees on best practices, offering constructive feedback for professional development.
Director of Post Licensure Programs
Unitek College
01.2014 - 2017
- Achieved compliance and efficiency in managing ASVN and Course Enrollment for BSN AP programs.
- Collaborated with ELT to define transparent and effective admissions requirements for BSN candidates.
- Provided comprehensive training to regional campuses, ensuring successful approvals for BSN programs nationwide.
- Developed detailed Standard Operating Procedures for BSN ASVN admissions, enhancing clarity and process efficiency.
- Authored targeted phone scripts for online hub, significantly improving communication with prospective students.
- Streamlined admissions processes, enhancing applicant experience and contributing to increased enrollment rates.
- Conducted regular evaluations of program effectiveness, driving continuous improvements in admissions strategies.
- Facilitated cross-departmental meetings to align admissions strategies with overall program goals.
Education
Bachelor of Science - International Relations And Political Science
Holy Names University
Oakland, CA05-2007
Skills
- Admissions expertise
- Enrollment management
- Student recruitment
- Cross-functional coordination
- Compliance monitoring
- Budget administration
- Planning and coordination
Timeline
Senior Director of Admissions
Unitek College
01.2021 - Current
Senior Director of Admissions and Online Campus
Unitek College
01.2018 - 01.2021
Director of Post Licensure Programs
Unitek College
01.2014 - 2017
Bachelor of Science - International Relations And Political Science
Holy Names University