SABRINA A. AHMED
Oak Point
Summary
Operations and marketing leader with 19 years of experience in driving enterprise initiatives and optimizing performance. Expertise in managing large budgets and executing integrated marketing campaigns that enhance campaign effectiveness and stakeholder alignment. Proven ability to improve organizational efficiency in hybrid environments.
Overview
20
20
years of professional experience
Work History
Lead Advertising Manager
AT&T
Dallas
02.2023 - 07.2025
- Achieved 53% improvement in campaign performance through data-driven optimizations.
- Directed over 15 integrated full-funnel campaigns across TV, paid social, and email channels.
- Managed campaign execution in collaboration with finance, legal, creative, and media teams to align objectives and resources.
- Facilitated stakeholder engagement to ensure effective execution of marketing initiatives.
Lead Chief of Staff / Brand Merchandise Manager
AT&T
Dallas
01.2016 - 02.2023
- Managed and optimized budget exceeding $100 million to enhance resource allocation.
- Aligned executive priorities with strategic goals for VP of Brand & Business Advertising.
- Reduced vendor costs by 20% through strategic RFP and consolidation initiatives.
- Led cross-functional initiatives in marketing operations and communications for improved collaboration.
- Streamlined workflows, accelerating speed to market and boosting organizational efficiency.
- Coached and supported 25 employees to enhance performance alignment within 200-person organization.
- Created executive-level presentations for leadership meetings to enable informed decision-making.
Sales Communications Manager
AT&T
Dallas
01.2015 - 01.2016
- Crafted executive-level messaging presentations and strategic narratives, clarifying key initiatives for stakeholders.
- Collaborated cross-functionally to implement structured communication plans, aligning teams to enhance overall performance.
- Directed internal communications strategy, fostering engagement across 200+ employee sales organization.
Sales Program Execution Lead
AT&T
Dallas
01.2013 - 01.2015
- Other Roles. Dallas, TX
Telesales Manager Inbound
AT&T
Dallas
01.2012 - 01.2013
Assistant Store Manager
AT&T
Dallas
01.2010 - 01.2012
Sales Representatives
AT&T
Dallas
01.2006 - 01.2010
Education
MBA -
University of Texas At Dallas
Richardson, TX05-2016
Bachelor of Science - Business Administration
University of Texas At Dallas
Richardson, TX05-2009
Skills
- Advertising management
- Campaign management
- Integrated marketing
- Multichannel marketing
- Media planning
- Brand strategy
- Performance marketing
- Budget optimization
- Budget oversight
- Vendor management
- Data analysis
- Market research
- Performance tracking
- Process improvement
- Strategic planning
- Cross-functional leadership
- Stakeholder management
- Client communication
- Creative operations
- Team leadership
- Team building
- Diverse audience targeting
- Executive presentations
- Team leadership
Languages
English
Full Professional
Spanish
Professional
Russian
Native/ Bilingual
Timeline
Lead Advertising Manager
AT&T
02.2023 - 07.2025
Lead Chief of Staff / Brand Merchandise Manager
AT&T
01.2016 - 02.2023
Sales Communications Manager
AT&T
01.2015 - 01.2016
Sales Program Execution Lead
AT&T
01.2013 - 01.2015
Telesales Manager Inbound
AT&T
01.2012 - 01.2013
Assistant Store Manager
AT&T
01.2010 - 01.2012
Sales Representatives
AT&T
01.2006 - 01.2010
MBA -
University of Texas At Dallas
Bachelor of Science - Business Administration
University of Texas At Dallas