Shane McClelland
Hayward,CA
Summary
Skilled digital advertising specialist with a proven ability to create high-quality ads and execute successful campaigns. Proficient in leveraging analytics and market insights to optimize performance and drive results. Adept at crafting visually compelling content that resonates with target audiences. Strategic thinker with a commitment to staying ahead of industry trends.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Advertising Manager
Music Therapy Records
11.2018 - Current
- Manage $10,000's dollars of monthly budget to advertise on Facebook, Instagram, and YouTube to increase client awareness.
- Boost sales performance through creation of engaging promotional materials and targeted advertising strategies.
- Improve customer loyalty by implementing effective email marketing campaigns and personalized offers.
Marketing Manager
Life Chiropractic College West
07.2018 - 04.2022
- Led team of media professionals to deliver high-quality campaigns on time and within budget.
- Assisted in organizing largest chiropractic event in the industry for 3 years in person and 1 year online.
- Managed $10,000's in budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Education
MBA - Business Administration And Management
Saint Mary's College of California
Moraga, CA07.2017
Skills
- Data Analytics
- Social Media Marketing
- Project Management
- Budget Administration
- Customer Acquisition
- Digital Marketing
- Advertising Management
Certification
- Certified Google Ads Manager, Cal State East Bay
- Certified Twitter/X Ads Manager
- 11 years of Meta Ads Management
Timeline
Digital Advertising Manager
Music Therapy Records
11.2018 - Current
Marketing Manager
Life Chiropractic College West
07.2018 - 04.2022
MBA - Business Administration And Management
Saint Mary's College of California
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