Sabrina Petit-homme
Daytona Beach
Summary
Driven Marketing Analyst with experience in research, data analysis, and strategy development. Strengths include leveraging data to drive decision making, identifying market trends, and executing marketing campaigns. Previous work has resulted in improved business strategies, increased revenue growth, and enhanced customer engagement.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Marketing Analyst
Bellamy Daytona
10.2023 - Current
- Assisted in planning and executing marketing campaigns and promotions
- Created and managed content for social media and digital platforms
- Engaged with customers and responded to inquiries to enhance brand presence
- Supported event coordination, outreach, and promotional activities
- Tracked campaign performance and organized marketing data and reports
- Collaborated with team members to ensure consistent branding and messaging
- Analyzed market trends to inform strategic marketing decisions.
- Developed presentations summarizing key findings from market research studies and other analyses.
- Conducted trend evaluation and forecasting.
- Developed and implemented process improvements resulting in increase in productivity.
- Analyzed website traffic data to identify trends in user behavior and optimize online campaigns.
Marketing Coordinator
Sodexo
Daytona Beach
08.2021 - 10.2023
- Executed and supported 10-15 integrated marketing campaigns annually, contributing to a 20-30% increase in brand awareness and audience reach across digital, print, and social platforms.
- Assisted in planning, launching, and tracking 25+ marketing initiatives per year, helping improve campaign engagement rates by 15-25% through data-driven adjustments.
- Coordinated 30-50 promotional activities annually, managed 40+ marketing assets, and maintained accurate CRM and marketing databases supporting consistent lead tracking and reporting.
- Collaborated with cross-functional teams to ensure cohesive messaging, contributing to a 10-20% increase in lead generation or event participation over one year.
- Coordinated marketing campaigns across digital and print platforms.
- Wrote, proofed and edited content in accordance with established brand guidelines.
- Analyzed customer feedback to inform product improvements or new offerings.
- Participated in brainstorming sessions to generate ideas for new products or services.
- Developed internal and external marketing communication and collateral pieces to support localized initiatives.
- Assisted with communication strategies and implemented tactics to support business objectives.
- Identified potential partners for joint ventures or promotional initiatives.
- Collaborated with marketing manager to plan out campaign strategies, time tables and guidelines.
Marketing Intern
Bethune Cookman University
Daytona Beach
03.2019 - 08.2021
- Supported university communications and campaign storytelling that strengthened alumni and donor engagement. That resulted in $800,000 in donations!
- Created digital assets and event content showcasing student impact and institutional milestones across social and internal channels.
- Conducted market research to identify student interests and preferences.
- Assisted in developing marketing materials for university events and programs.
- Coordinated social media campaigns to enhance university visibility online.
- Organized focus groups to gather feedback on marketing strategies and initiatives.
- Designed promotional graphics using digital design tools for campus activities.
- Supported event planning by coordinating logistics and materials for promotional activities.
- Engaged with students at events to promote university services and resources.
- Created and executed social media strategies to increase customer engagement.
Education
BETHUNE COOKMAN UNIVERSITY
Daytona Beach, FL 08.2018 - 08.2025
Skills
- Campaign management
- Brand Strategy
- Adobe Creative Suite
- Event Coverage
- Creative Direction
- Public Speaking
- Digital Engagement
- Project Coordination
- Content creation
- Data analysis
- Market research
- Social media strategy
- Brand development
- Customer engagement
- Cross-functional collaboration
- Event coordination
Languages
- Haitian Creole
- English, Native or bilingual proficiency
- Haitian Creole, Native or bilingual proficiency
Timeline
Marketing Analyst
Bellamy Daytona
10.2023 - Current
Marketing Coordinator
Sodexo
08.2021 - 10.2023
Marketing Intern
Bethune Cookman University
03.2019 - 08.2021
BETHUNE COOKMAN UNIVERSITY
08.2018 - 08.2025