Sabrina Sterling
Portland,Oregon
Summary
Results-driven Event Sales Coordinator with a passion for activism and community. Skilled in building connections, effective negotiation, and innovative problem-solving. Extensive experience in cultivating vendor relationships, deeply rooted in Portland's music and arts scene, and fluent in overseeing all aspects of large-scale event planning and execution. Dedicated to upholding professionalism while embracing authenticity.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Owner
Obrigada Events
Portland, Oregon
03.2021 - 06.2024
- Established relationships with diverse local businesses to provide clients with a wide range of options for venues, food, and entertainment
- Developed comprehensive schedules for all elements involved in event execution, from start to finish
- Created and distributed contracts, spreadsheets, invoices, and managed all payments.
- Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
- Oversaw all aspects of event production from conception through completion.
- Evaluated event performance metrics against established goals and objectives.
- Prepared post-event reports summarizing attendee feedback and other key metrics.
- Ensured compliance with applicable laws and regulations related to event planning and operations.
- Coordinated with cross-functional teams to align event objectives with corporate branding and marketing strategies.
- Utilized event management software to streamline registration, accommodation, and scheduling processes.
- Facilitated smooth on-site operations, resolving unforeseen issues promptly to avoid disruptions.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
Operations Manager
Petisco Restaurant
Portland, Oregon
12.2016 - 01.2024
- Implemented effective processes for hiring and developing team members
- Established a successful catering and private events program, responsible for managing sales and contracts for special functions
- Managed successful procurement of liquor license and implementation of cocktail program
- Managed scheduling and contracts for cosmetic upgrades.
- Enhanced vendor relations by organizing regular wine tasting events and employee training sessions
- Utilized creativity and flexibility to effectively manage.
Event And Sales Coordinator
The Bad Habit Room
Portland, Oregon
11.2017 - 03.2020
- Ensured timely responses to all event inquiries, regardless of booking feasibility
- Streamlined organizational processes through the implementation of Gather Here event booking software
- Developed and executed effective style-of-service protocols, resulting in improved program success
- Successfully coordinated the schedules of nine staff members for private events and weekly brunch service.
- Generated a growth of 23% in event sales during the first 12 months of tenure.
- Skillfully handled various facilities issues during employment
- Collaborated with each client to achieve seamless event planning and execution.
- Managed payment processing and maintained precise spreadsheets for sales record-keeping
- Performed thorough surveys of establishments, arranged tastings of various wines and delicacies, resulting in the development of a comprehensive catalogue of local vendors.
Education
Associate of Arts - Hospitality And Events Management
Portland Community College
Portland, OR06-1995
Skills
- Vendor Relationship Management
- Contract management
- Event booking software implementation
- Contract negotiation expertise
- Operations Management
- Team Oversight
- Consulting
- Hiring and staffing
- Employee Development
- Regulatory Compliance
- Event calendar management
- Contract negotiation skills
- Crisis Management
- Event Billing
- Events planning trends
- Workflow Management
- Fundraising Events
- Volunteer Management
More
- Volunteered at Cascade Aids Project (1990-1995) leading the Teen to Teen Public Speaking program. Organized multiple speaking panels for PPS, appeared on television numerous times speaking about the AIDS crisis, spearheaded multiple benefits to raise money that involved local aspects of community
- Worked as a residential Counselor at Harry's Mother shelter for displaced youth. Was responsible for all aspects of care including leading meditation and group sessions
- Certified in crisis intervention, harm reduction behavior and nonviolent communication (Have been attending trainings yearly since 2005)
- Natural communicator and skilled at handling multiple logistics
Certification
- OLCC
- Food Handlers Permit
- Non-Violent Communication Training
- Crisis intervention Training
References
References available upon request.
Timeline
Owner
Obrigada Events
03.2021 - 06.2024
Event And Sales Coordinator
The Bad Habit Room
11.2017 - 03.2020
Operations Manager
Petisco Restaurant
12.2016 - 01.2024
Associate of Arts - Hospitality And Events Management
Portland Community College