Saleh Alfarajat
New York,NY
Summary
Commercial hospitality leader with a background spanning sales, marketing, distribution, and operations across multi-country and regional hotel portfolios. Known for leading teams, strengthening stakeholder relationships, and supporting top-line growth, guest satisfaction, and brand standards through disciplined commercial and operational execution.
Overview
3
3
Languages
1
1
Certification
19
19
years of professional experience
Work History
DIRECTOR OF OPERATIONS
SHERATON AMMAN ALNABIL HOTEL
05.2025 - 01.2026
- Managed operational departments: Front Office, Housekeeping, Food & Beverage services, and Banqueting for large meetings and weddings, ensuring seamless service delivery. Oversaw the largest spa and gym facilities in Jordan with 450 members, enhancing customer satisfaction and contributing to revenue growth.
REGIONAL DIRECTOR, SALES & DISTRIBUTION
MARRIOTT HOTELS
01.2024 - 01.2025
- Responsibilities: Reporting to the EMEA VP of Sales, overseeing (KSA, Egypt and Bahrain, South Africa + Sub-Saharan Arica) 92 Hotels, Oversaw the sales discipline aspects, including total human capital, talent acquisition, and talent development. Segments development and accountability to market share and RPI growth, Sales Systems and Programs, Source markets and trade shows accountability, ensuring all the hotels are performing and delivering topline revenue and positive RPI, with constant guidance and support to the Hotels’ Sales Leaders through business analysis and commercial reviews. Partnered with General Managers on Sales Leaders and Teams' training and performance management. Evaluated market conditions and supported the team's adjust their priorities accordingly. Support owner relations and compliance, identified opportunities for process improvement and implementation efforts, maintained relationships with key stakeholders, including customers, partners, industry colleagues, promoting goodwill towards the organization and hotels. Monthly Regional call with all the GM's and Sales Leaders to review the region's performance and updates, while celebrating successes. Reviewed annual business plans and support, monitored business trends, monitored financial performance of each hotel and identified areas of improvements or potential risks. Aligned property leaders with Marriott brand standards and guest service expectations.
AREA DIRECTOR OF SALES & DISTRIBUTION
MARRIOTT HOTELS
RIYADH, KSA
06.2022 - 12.2023
- Responsibilities: Reporting to the EMEA VP of Sales, overseeing 3 countries (KSA, Egypt and Bahrain) 70 Hotels of all brands (Luxury, Premium, Select and Extended Stay), Responsible for setting the direction and developing the strategy in all areas of market coverage across all the sales and distribution disciplines within all the hotels in the area, ensuring all the hotels are performing and delivering topline and positive RPI. Reviewing business plans and ensuring proper international markets penetration and business development, while providing guidance and support to all the hotels sales leaders. Total Human Capital - talent acquisition, talent development, with constant guidance and support to the Hotels’ Sales Leaders through business analysis and commercial reviews. Partnered with General Managers on Sales Leaders and Teams' training and performance management. Evaluated market conditions and supported the team’s adjust their priorities accordingly. Support owner relations and compliance, identified opportunities for process improvement and implementation efforts, maintained relationships with key stakeholders, including customers, partners, industry colleagues, promoting goodwill towards the organization and hotels. Monthly Area call with all the GM's and Sales Leaders to review the area performance and updates, while celebrating successes. Reviewed annual business plans and support, monitored business trends, monitored financial performance of each hotel and identified areas of improvements or potential risks. Aligned property leaders with Marriott brand standards and guest service expectations.
COUNTRY DIRECTOR OF SALES & MARKETING
MARRIOTT HOTELS
, JORDAN
07.2016 - 06.2022
- Responsibilities: Reporting to the Country General Manager and Area Director of Sales & Distribution and leading a Team of 22 Members (Proactive Sales “Travel & Corporate”, Reactive Sales “Events Booking Center”, Catering Sales, Marketing Communications and Digital Marketing). Responsible for setting the direction and developing the strategy in all areas of market coverage across the four disciplines of Sales, Marketing, Digital Field Marketing and Public Relations. Operating a shared services charge-out structure, which provides for a fair cost-effective organization amongst the participating stakeholders, developing and managing all stakeholder relationships; managing and proactively developing the cluster organization, Proactive Sales, Events Booking Center, Weddings & Social, public relations, marketing & digital field functions and partnering with revenue strategy team. Leading and implementing a measurement and goal setting system for all areas. Monitoring budgets and revenues, intelligence reports and market analysis, business and marketing plans, developing business of international markets and maintaining / developing business relationships.
SENIOR ACCOUNT EXECUTIVE - INTERNATIONAL
MARRIOTT HOTELS
NEW YORK, USA
05.2014 - 06.2016
- Responsibilities: Reporting to the Sr. Market Account Executive - International - handling the Wholesale and MICE Segments for the Northeast Region with full coverage of the following source markets: USA, Europe, CIS, Middle East and Africa.
- NORTHEAST REGION (10 STATES / 105 HOTELS) - (BASED IN NEW YORK) USA
CLUSTER DIRECTOR OF SALES & MARKETING
MARRIOTT HOTELS OF RIYADH
RIYADH, KSA
03.2012 - 04.2014
- Responsibilities: Reporting to the Area Director of Sales & Distribution and 2 GM’s. Leading a Team of 32 Members, Responsible for delivering topline revenue throughout the cluster. 3 hotels with a capacity of 704 rooms, 117 Executive Luxury Apartments and a convention centre with extended banqueting facilities as well as outside catering (7,669 Sqm of meeting space “33 meeting/breakout rooms and 2 levels convention halls”), developing and growing strategic relationships with the local market and positioning the properties in different regional & international source markets with focus on MICE whilst engaging the team to drive revenues and stay focused on the strategy and its implementations.
COUNTRY DIRECTOR OF SALES
MARRIOTT HOTELS OF JORDAN
, JORDAN
02.2009 - 02.2012
- Reported to the Country Director of Sales & Marketing, Area Sales Office, and developed strategic relationships with the local market, positioning properties in various international wholesale source markets. Engaged the team to drive revenues and focus on strategy implementation, analyzing intelligence reports to secure the Business Travel share from global producing markets.
DIRECTOR OF SALES
SOFITEL CITY CENTER
DUBAI
01.2007 - 01.2009
- Led team of 18 sales professionals in events and reservations, generating $48 million in revenue and maintaining 94% occupancy year-to-date in 2008.
Education
Business Administration
Al-Balqa Applied University
JordanSkills
- Sales analytics
- Revenue optimization
- Sales optimization
- Sales process
- Sales pipeline strategy
- Demand generation
- Budget forecasting
- Customer segmentation
- Digital marketing
- Marketing analytics
- Brand positioning
- Brand-building strategies
- Pricing strategy
- Upselling strategies
- Distribution strategy
- Market research
- Competitive intelligence
- Account management
- Client relationship management
- International sales
- Product launches
- Trade show management
- Sales presentations
- Business development
- Sales operations
- Stakeholder relations
- Team leadership
- Cross functional collaboration
- Strategic thinking
- Executive communication
- Negotiation skills
- Decision-making
- Problem-solving abilities
- Employee engagement
- Business needs assessment
- Extensive personal network
- Budget forecasting
- Sales operations
- Employee engagement
Awards:
Above Property Sales Team of the Year Award - 2018.
Above Property Sales Leader of the Year Award - 2017.
Best Balanced Score Card, First Place Award - 2013.
Stephen G. Marriott Sales & Culture Leadership Award - 2012
Courses:
- Communications Skills.
- Advanced Presentation Skills.
- Sales & Service Foundations.
- Foundations of Leadership.
- Seven Habits for Highly Effective People.
- Inside-Out Coaching.
- 3D Leadership.
- Crucial Conversations.
- Business Acumen.
- Developing You, Developing Others.
- Base Camp (June 2024).
- REVMAX.
- Dynamic Teams.
System skills:
Microsoft Office, Opera, Sales & Catering, SFA, Tableau.
Languages
English
Full Professional
Arabic
Native/ Bilingual
French
Elementary
Certification
- Certified Facilitator for Various Marriott International Sales Courses.
Timeline
DIRECTOR OF OPERATIONS
SHERATON AMMAN ALNABIL HOTEL
05.2025 - 01.2026
REGIONAL DIRECTOR, SALES & DISTRIBUTION
MARRIOTT HOTELS
01.2024 - 01.2025
AREA DIRECTOR OF SALES & DISTRIBUTION
MARRIOTT HOTELS
06.2022 - 12.2023
COUNTRY DIRECTOR OF SALES & MARKETING
MARRIOTT HOTELS
07.2016 - 06.2022
SENIOR ACCOUNT EXECUTIVE - INTERNATIONAL
MARRIOTT HOTELS
05.2014 - 06.2016
CLUSTER DIRECTOR OF SALES & MARKETING
MARRIOTT HOTELS OF RIYADH
03.2012 - 04.2014
COUNTRY DIRECTOR OF SALES
MARRIOTT HOTELS OF JORDAN
02.2009 - 02.2012
DIRECTOR OF SALES
SOFITEL CITY CENTER
01.2007 - 01.2009
Business Administration
Al-Balqa Applied University