Sally Benson
Port Orange
Summary
Digital marketing leader with proven expertise in developing and executing enterprise-level strategies across B2B and B2C sectors. Achieved significant increases in organic B2B leads and DTC conversion rates while optimizing paid media expenditures. Strong focus on revenue growth and fostering effective team collaboration.
Overview
15
15
years of professional experience
Work History
Director of Digital Marketing
RPM Consumer Group
Daytona
09.2025 - 07.2026
- Increased organic B2B leads by 60% within 6 months through SEO and digital experience optimization.
- Consulted across business units on SEO/AIO, paid media strategy, UX/UI, and conversion optimization to enhance overall marketing effectiveness.
- Enhanced analytics and tracking frameworks, enabling data-driven decision making across channels.
Digital Operations Manager
Regal Rexnord
01.2022 - 09.2025
- Managed paid media spend scaling from $25K/month to $150K/month while driving 10-25% quarterly revenue growth.
- Led shared services digital marketing team in optimizing paid media and SEO/AIO initiatives, enhancing performance across multiple business units.
- Eliminated external agency dependency, saving nearly $1M annually.
- Implemented Adobe Workfront enterprise system for project management and resource allocation, improving visibility and efficiency in time tracking.
- Enabled financial visibility by linking labor allocation to capital vs non-capital projects.
Digital Marketing Manager
LuccaAM
02.2016 - 01.2022
- Implemented website optimization and conversion strategies, driving measurable improvements through data-driven insights.
- Led SEO and PPC strategies, enhancing client visibility and engagement across diverse industries.
- Acted as primary client strategist, overseeing performance reporting and execution of targeted marketing campaigns.
PR Coordinator
PlayMonster
08.2013 - 02.2016
- Coordinated public relations campaigns to enhance brand visibility and awareness.
- Coordinated PR, media outreach, trade shows, and product launch campaigns to enhance brand visibility.
- Developed engaging press releases and media kits for product launches.
- Collaborated with design teams and stakeholders on corporate rebranding efforts, ensuring cohesive messaging and design alignment.
- Managed social media accounts, crafting posts that resonate with target audiences.
Marketing Operations Lead
GanneS Digital
07.2011 - 05.2013
- Executed campaigns and managed reporting for regional advertising initiatives to enhance visibility.
- Coordinated marketing operations for 18 regional digital markets to optimize campaign alignment.
- Managed workflow processes to improve efficiency and reduce delays.
- Trained and mentored team members on operational best practices.
- Oversaw daily operations and ensured compliance with company policies.
Education
Bachelor of Science - Organizational Business Management
Palm Beach Atlantic University
901 S Flagler Drive; West Palm Beach, FL 3340106-2005
Skills
- Digital Strategy
- SEO / AIO Optimization
- PPC strategy
- Marketing Automation
- Analytics & Attribution
- CRO
- UX/UI Optimization
- Marketing Operations
- Digital Asset Management
- Project Management
- Budget Management
- Team Leadership
- Stakeholder management
Personal Information
Title: Director of Digital Marketing
Timeline
Director of Digital Marketing
RPM Consumer Group
09.2025 - 07.2026
Digital Operations Manager
Regal Rexnord
01.2022 - 09.2025
Digital Marketing Manager
LuccaAM
02.2016 - 01.2022
PR Coordinator
PlayMonster
08.2013 - 02.2016
Marketing Operations Lead
GanneS Digital
07.2011 - 05.2013
Bachelor of Science - Organizational Business Management
Palm Beach Atlantic University