Sally Harkins
Sales & Marketing, Senior Living
Longmont,CO
Summary
Performance-oriented sales leader with exceptional record of achievement. Eager to contribute to team success through hard work and attention to detail. Excellent communication and organizational skills. Reputation for resolving problems and improving resident satisfaction. Exceptional understanding of memory care and advanced training in dementia.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Senior Director of Sales & Marketing
The Peaks At Old Laramie Trail
Lafayette, United States
09.2020 - 01.2022
- Assisted and mentored other Integral Senior Living managed communities with their sales and marketing strategies and business plans. Trained new directors and developed and conducted company wide training programs.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Developed Competitive Market Analysis to achieve profit targets.
- Adept in relationship sales. Personal trust building connection with prospective resident and families led to increased sales.
- Developed community's marketing, public relations and advertising programs to develop a growing base of referral sources.
- Extensive experience designing and executing exceptional events.
Director of Sales & Marketing
The Peaks At Old Laramie Trail
Lafayette, CO
10.2018 - 09.2020
- Directed sales support staff and management team in administrative tasks to help convert inquiries to timely move ins.
- Evaluated costs against expected market rate and set structures in place to achieve and exceed revenue targets.
- Formulated and presented innovative strategies to management team and support staff to ensure a successful sales plan.
- Created marketing plan for outreach and events promoting positive relationships with industry leaders and referral sources.
- Assisted in creation of sales and marketing budget. Consistently met budgeted expenses and revenue expectations.
- Created and facilitated monthly support group for memory care family members.
- Trained and supervised Sales and Marketing Assistant.
Vibrant Life Director
The Peaks At Old Laramie Trail
Lafayette, Colorado
07.2016 - 10.2018
- Designed and implemented the Vibrant Life Program for assisted living and memory care residents.
- Hired and supervised Vibrant Life Assistant and Vibrant Life Driver.
- Created monthly calendar of innovative activities, programs and outings enriching the mind, body and spirit of each resident.
- Collaborated closely with residents, using effective communication to better understand favorite activities and outings.
- Increased resident socialization through implementation of wide range of fun, educational and family-oriented activities.
- Provided one-on-one programs and activities for residents unable to participate in group settings.
- Designed and executed all community events.
Life Enrichment Coordinator
Morning Star Of Boulder
Boulder, Colorado
07.2015 - 03.2016
- Designed and implemented the Life Enrichment Program for assisted living and memory care residents.
- Hired and supervised Life Enrichment Assistant and Driver.
- Created monthly calendar of innovative activities, programs and outings.
- Collaborated closely with residents to design activities, programs and outings to create an enriching social life.
- Increased resident socialization through implementation of wide range of fun, educational and family-oriented activities.
- Provided one-on-one programs and activities for residents unable to participate in group settings.
Education
Bachelor of Arts - Business Administration
Muhlenberg College
Allentown, Pennsylvania 09.2003 - 05.2007
Timeline
Senior Director of Sales & Marketing
The Peaks At Old Laramie Trail
09.2020 - 01.2022
Director of Sales & Marketing
The Peaks At Old Laramie Trail
10.2018 - 09.2020
Vibrant Life Director
The Peaks At Old Laramie Trail
07.2016 - 10.2018
Life Enrichment Coordinator
Morning Star Of Boulder
07.2015 - 03.2016
Bachelor of Arts - Business Administration
Muhlenberg College
09.2003 - 05.2007
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