Salma Rodríguez
El Paso,TX
Summary
Motivated and results-driven marketing management student with leadership experience as a shift manager at McDonald's since 2022. Skilled in customer service, sales strategies, and employee training. Passionate about digital marketing with expertise in social media management, content creation, viral trend tracking, and campaign analysis. Proficient in photo and video editing, digital photography, and engaging social media content. Bilingual and eager to leverage marketing skills and hands-on experience to drive brand growth and audience engagement in a professional setting.
Overview
3
3
years of professional experience
Work History
Shift Manager
McDonald's Restaurant
02.2022 - Current
- Handled escalated customer issues effectively, demonstrating strong problem-solving skills while upholding company values and standards.
- Trained new employees on company policies, procedures, and job responsibilities, ensuring seamless integration into the team.
- Improved overall team performance by effectively delegating tasks and providing clear instructions.
- Resolved customer complaints and issues and offered thoughtful solutions to maintain customer satisfaction.
- Managed shift operations, supplied resources and monitored team performance to keep business profitable and running smoothly.
- Prepared shift summary reports for supervisor and communicated regularly on goals and progress.
- Promoted a positive work environment through open communication and constructive feedback.
- Kept employees operating productively and working on task to meet business and customer needs.
- Monitored and analyzed sales data to identify trends and adjust strategies accordingly, staying ahead of market demands.
Education
Bachelor of Business - Marketing Management
The University of Texas At El Paso
El Paso, TX05-2026
Skills
- Cash handling
- Decision-making
- Delegating work
- Customer service focus
- Sales strategies
- Employee training
- Social media marketing
- Social media posting
- Viral trend tracking
- Campaign tracking
- Photograph sourcing
- Marketing
- Content creation
- Social media management
- Photo editing
- Video editing
- Digital photography
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Shift Manager
McDonald's Restaurant
02.2022 - Current
Bachelor of Business - Marketing Management
The University of Texas At El Paso
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