Salma Rodriguez
El Paso
Summary
Business-minded marketing student with a strong interest in how brands connect with people. Experienced in fast-paced, metrics-driven environments where accuracy, efficiency, and customer experience matter. Eager to apply creativity and analytical thinking in real-world marketing roles.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Personal Shopper
Walmart
El Paso
10.2025 - Current
- Assisted customers in selecting products to meet their shopping needs.
- Supported Walmart’s e-commerce operations by fulfilling high-volume online orders with a focus on customer satisfaction.
- Processed online orders and prepared items for customer pickup promptly.
- Completed pickup and shopping orders for customers within local area.
- Applied data-driven decision making to select substitutions that aligned with customer preferences.
Shift Manager
McDonald's
El Paso
02.2022 - 10.2025
- Supervised daily operations in fast-paced restaurant to ensure smooth service and team cohesion.
- Coordinated shift schedules to maximize staff coverage and meet business needs.
- Trained and mentored team members on service standards.
- Coached employees on customer interactions to enhance service quality and satisfaction.
- Resolved customer complaints to enhance satisfaction.
- Facilitated communication between team members and management.
- Managed daily cash intake by counting out registers and tabulating profits.
Education
BBA - Marketing Management
The University of Texas At El Paso
El Paso, TXSkills
- Digital marketing
- Advertising and marketing
- Market trends analysis
- Project management
- Planning and organization
- Customer service
- Customer satisfaction
- Team collaboration
- Problem-solving
- Multitasking
Languages
Spanish
Native/ Bilingual
English
Professional
Certification
Adobe Design Fundamentals with AI – Coursera, 2024
Timeline
Digital Personal Shopper
Walmart
10.2025 - Current
Shift Manager
McDonald's
02.2022 - 10.2025
BBA - Marketing Management
The University of Texas At El Paso