Salvador gutierrez
Ladera Ranch,CA
Summary
Dedicated General Sales Manager with over twenty years of experience in the auto industry. Knowledgeable and highly effective in the management of all retail, fleet, internet and finance operations within the automotive industry. Proficient in the use of industry standard software applications to track inventory and customer data. Highly motivated coach and trainer in all aspects of improvement within dealership operations.
Overview
33
33
years of professional experience
Work History
General Sales Manager
Mossy Honda
Lemon Grove, CA
06.2022 - Current
- Developed and implemented strategies to increase sales revenue.
- Monitored customer satisfaction levels and took corrective action when needed.
- Analyzed market trends and identified potential new customers.
- Created weekly and monthly reports on sales performance, goals, and objectives.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Directed and coordinated products, services and sales activities.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Coached, developed and motivated team to achieve revenue goals.
- Resolved customer complaints regarding sales and service.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Reduced inventory day supply, driving additional revenue from floor plan credit.
General Manager
Ocean Honda SJC
San Juan Capistrano, CA
01.2021 - 05.2022
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Conducted regular meetings with senior management team to review progress against established objectives.
- Assisted in the recruitment process by interviewing potential candidates for open positions.
- Performed routine audits of internal controls in order to maintain accuracy of financial records.
- Tracked monthly sales to generate reports for business development planning.
General Manager
West Covina Nissan
West Covina, CA
01.2020 - 12.2021
- Eliminated losses and decreased expenses to bring the store to net a gain in net profit
- Overlooked all dealer operations
- Maintained all store compliance
- Worked closely with oem to meet and exceed all goals and training
- Planned advertising budgets for variables and fixed operations
- Managed new and used inventory
- Maintained compliance and training schedules.
Sales Manager
STG
Garden Grove, CA
10.2019 - 12.2019
- Monitored daily operations of the showroom ensuring compliance with company policies and procedures.
- Maintained an up-to-date understanding of automotive industry trends and developments.
- Assisted customers in selecting vehicles that best met their needs while maximizing profit potential for dealership.
- Solicited new business through cold calling, networking events, and referral programs.
- Coached staff members on effective communication techniques when dealing with customers.
- Negotiated deals with customers in order to close sales transactions quickly and efficiently.
General Sales Manager
Freeway Honda
Santa Ana, CA
07.2004 - 09.2019
- Directed business development strategies including marketing plans, follow up procedure, customer satisfaction index plans and customer retention goals
- Ensured that all departments in the dealership were always in compliance with dealership policies and procedures
- Overlooked the contracts in transit report to ensure that the finance department was working in an efficient manner to fund all contracts
- Held weekly training sessions with sales, finance and BDC personnel
- Met with all vendors on a regular basis to ensure that all products and services were still useful with current market trends
- Responsible for pacesetting in order to meet all dealership and factory objectives.
- Monitored customer satisfaction levels and took corrective action when needed.
- Maintained accurate records of all transactions in the company's CRM system.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Managed, hired, and trained high-performing sales team.
- Priced products to competitive standards derived through and research.
Gas Turbine Electrician
United States Navy, USN
Jacksonville , FL
02.1992 - 02.1996
- Performed electrical installations, maintenance and repairs of electrical systems, wiring, fixtures and components.
- Inspected electrical equipment and systems to identify hazards, defects and the need for adjustment or repair.
- Ensured that all work was completed in accordance with applicable codes.
- Identified problems with electrical systems by observing operation, listening for problems and using test equipment such as multi-meters.
- Resolved safety issues related to faulty wiring installation practices in a timely manner.
Education
GENERAL DEALERSHIP MANAGEMENT -
NATIONAL AUTOMOBILE DEALERS ASSOCIATION
TYSONS, VA11.2014
BACHELOR OF ARTS, POLITICAL SCIENCE, MINOR IN SPANISH -
PURDUE UNIVERSITY
WEST LAFAYETTE, IN12.2000
Skills
- Extensive marketing experience
- Fluent in Spanish
- Strong background in relationship building with Finance companies and OEMs
- Proficient with data mining tools and BDC processes
- Able to perform highly effective coaching methods for all departments
- Employee Motivation
- Process Automation
- Supervision and training
- Performance Evaluations
References
References available upon request.
Timeline
General Sales Manager
Mossy Honda
06.2022 - Current
General Manager
Ocean Honda SJC
01.2021 - 05.2022
General Manager
West Covina Nissan
01.2020 - 12.2021
Sales Manager
STG
10.2019 - 12.2019
General Sales Manager
Freeway Honda
07.2004 - 09.2019
Gas Turbine Electrician
United States Navy, USN
02.1992 - 02.1996
GENERAL DEALERSHIP MANAGEMENT -
NATIONAL AUTOMOBILE DEALERS ASSOCIATION
BACHELOR OF ARTS, POLITICAL SCIENCE, MINOR IN SPANISH -
PURDUE UNIVERSITY
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