Sam DE LA PAZ
Boulder,CO
Overview
3
3
years of professional experience
Work History
Social Media Content
Northern Texas PGA
08.2024 - Current
- Captured content using Nikon Z6ii and edited images via Adobe Lightroom Classic
- Designed graphics using Adobe Photoshop
- Created on-site tournament signage using Adobe Illustrator
- Generated short-form video content for Instagram Reels using CapCut
- Tracked and analyzed social media analytics to optimize content performance and increase engagement
- Contributed to social content ideation and planning
Digital Strategist & Social Media Publisher
Oklahoma State Athletics Communications
08.2021 - 05.2024
- Assisted in in-game operations for athletics, Cowboy football, basketball, Cowgirl softball and soccer
- Collaborated with creative and marketing teams to amplify online presence and enhance social strategy, voice and storytelling
- Used Meta Business Suite to schedule content
- Clipped in-game highlights using Catapult clipping service
Sports Information Director
Oklahoma State Athletics Communications
08.2022 - 05.2024
- Served as primary contact for all OSU men's tennis media inquiries
- Hosted 2024 Big 12 & NCAA Championships at the Greenwood Tennis Center
- Served as official scorekeeper and distributed box scores to roughly 100 participating teams
- Operated live streaming, scoring and scoreboards for Cracked Racquets broadcast
- Escorted players and coaches to press conferences and moderated media availability
- Ideated and contributed to pickleball tournament to promote awareness of Big 12 and NCAA Championships
- Published all written content to official OSU athletics website via SIDEARM
- Operated as social media manager and strategist for all men's tennis channels
- Grew the @CowboyTennis Instagram following over 95% in two years
- Kept official stats, submitting results to the Intercollegiate Tennis Association, NCAA and Big 12 Conference
- Generated team media guide and weekly match notes using Adobe InDesign and Acrobat
- Communicated with conference representative, providing information and nominations for conference awards
Secondary Sport Contact
Oklahoma State Athletics Communications
08.2021 - 05.2024
- FB, MBB, WBB, XC/T&F, Softball, Soccer, Wrestling
- Assisted primary contact with game recaps, weekly game notes, media guide and feature stories
- Hosted media availabilities, moderating press conferences and transcribing coach/player quotes
- Recorded official in-game player stats, participation and substitution - all submitted directly to NCAA
Education
Bachelor of Science - Sports Media
Oklahoma State University
Stillwater05-2024
Skills
Social Media Management
Content ideation/creation
Adobe Lightroom Classic
Adobe Photoshop
Adobe Indesign
Adobe Acrobat
Adobe Illustrator
CapCut
Final Cut Pro
REFERENCES
Gavin Lang
Oklahoma State | Associate AD – Communications
(405) 612-9274 | Gavin.lang@okstate.edu
Molly Rawlins
Northern Texas PGA | Director of Communications & Marketing
(903) 452-1713 | mrawlins@ntpga.com
Jordan Newell
Big 12 Conference | Assistant Director – Social Media
(479) 270-4658 | Jnewell@big12sports.com
Timeline
Social Media Content
Northern Texas PGA
08.2024 - Current
Sports Information Director
Oklahoma State Athletics Communications
08.2022 - 05.2024
Digital Strategist & Social Media Publisher
Oklahoma State Athletics Communications
08.2021 - 05.2024
Secondary Sport Contact
Oklahoma State Athletics Communications
08.2021 - 05.2024
Bachelor of Science - Sports Media
Oklahoma State University
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