Summary
Overview
Work History
Education
Skills
Certification
Phone
Timeline
Generic

SAM SELVARAJ

Hendersonville,TN

Summary

Dynamic design leader with a proven track record at Bank of Hope, driving innovative UX strategies and enhancing user engagement. Expert in Figma and Agile methodologies, I excel in transforming complex ideas into impactful design solutions while fostering collaboration and nurturing high-performing teams. Passionate about creating user-centered experiences that resonate.

Overview

13
13
years of professional experience
1
1
Certification

Work History

VP, Sr. Design Manager

Bank of Hope
Ontario, CA
03.2023 - Current
  • Company Overview: http://bankofhope.com/
  • Spearheaded the successful launch of the Online Account Opening platform
  • Pioneered the introduction of an Intranet Portal, enhancing employee communication and collaboration
  • Orchestrated the rollout of a Content Management System (CMS) portal for Bankofhope.com, streamlining content management processes
  • Led a dynamic design team, overseeing the creation of user-friendly interfaces and experiences
  • Recruited and trained a talented team of UI/UX professionals, fostering innovation and design excellence
  • Collaborated closely with C-Suite executives, transforming their vision into impactful design solutions
  • Fostered seamless collaboration with cross-functional teams, including CRM, marketing, engineering, and information security, ensuring alignment and success in project execution
  • https://bankofhope.com/

AVP, UI/UX Design Lead

Bank of Hope
Gardena, CA
03.2019 - 03.2023
  • Company Overview: http://bankofhope.com/
  • Spearheaded and directed the end-to-end design process for a Frictionless Omnichannel Experience within Digital Banking Applications
  • Successfully managed both onsite and remote teams, ensuring the timely delivery of projects in alignment with business objectives
  • Played a pivotal role in team development by recruiting, mentoring, and nurturing a high-performing group of designers, ensuring the consistent delivery of top-quality projects
  • Utilized a blend of qualitative and quantitative research methodologies to gain profound insights into user experiences and needs
  • Collaborated effectively with cross-functional teams, employing data-driven approaches to define and measure project success
  • Worked closely with the Software Development team, Managing Directors, FVPs, and C-level executives to transform their vision and goals into tangible outcomes
  • Produced comprehensive process flows, wireframes, and visual design mockups, facilitating clear communication of intricate interaction behaviors
  • Introduced Agile Methodology to the design process, aligning it more closely with technical aspects and enhancing project efficiency
  • Orchestrated the migration of the entire design system from traditional tools to Figma, streamlining collaboration and productivity
  • Led by example in advocating for prioritizing design-centered product enhancements rooted in meticulous research and analysis
  • Http://bankofhope.com/

Lead UI/UX Designer

VIRTUAL MATRIX CORP
Torrance, CA
01.2018 - 03.2019
  • As a visionary, I translated consumer and business needs into simple intuitive customer journey
  • Acted as the hands-on person responsible for leading & building user experience (UX) strategy
  • Worked closely with Application Development leads and marketing leaders to see projects from early-stage concepts through to launch
  • Created flows, sketches, wireframes, prototypes, and other design artifacts to define and communicate end-to-end user experiences
  • With presentation skills I was able to communicate and build influence with fellow designers and stakeholders
  • Involved in brainstorming sessions with teammates on how to design solutions that are transparent and adaptable
  • Lead a journey-mapping session to outline the customer experience for sharing their data

Senior UI/UX Designer

Harman Connected Services
04.2016 - 11.2016
  • Enhance user experience by conducting user research and usability testing to gather insights and feedback for improving the UI/UX design
  • Lead design sprints and workshops to gather user insights and collaborate with cross-functional teams to align on design goals and requirements
  • Develop and implement innovative UI/UX design solutions to improve user engagement and increase customer satisfaction
  • Develop and maintain a design system that ensures consistent and cohesive UI/UX across all products and platforms
  • Conduct regular design reviews and provide feedback to junior designers to improve the quality of UI/UX design work

Senior UI/UX Designer

Infosys
Bengaluru, India
11.2013 - 04.2016
  • Designing Infosys.com website is one of the most remarkable projects I worked
  • The vision of this website was very futuristic
  • Creating interactions for this website was an intuitive task
  • Entire website was revamped out of all limitations
  • We followed the mobile-first approach which has contributed an easy to go experience in the smaller screens too
  • Also designed the banking suite called Finacle
  • Finacle is used by banks across 100 countries to serve over 1 billion customers
  • Gathered key insights through data analysis into customer behavior to find their unmet & unspoken needs
  • Turned conceptual ideas into realistic product designs that address strategic and tactical goals for the organization
  • Created polished design deliverables to help explore concepts and drive product discussions
  • Generated production-ready design specifications for implementations
  • Lead and partnered with user research teams to run evaluative and usability tests of design prototypes

UI/UX Designer

ACTIVESPHERE TECHNOLOGIES
Bengaluru, India
06.2012 - 11.2013
  • Handled Projects in different domains: FMCG, E-Commerce, Media & Entertainment Industry and Banking
  • Worked extensively on responsive designs for IOS and Android Devices
  • Conducted user experience (UX) research on mobile applications, gadgets for daily use
  • Participated in end-to-end product design by creating process and user flows, wireframes, journey maps, and interaction models, resulting in low to high fidelity prototypes
  • Designed within existing - and creating new - standards to contribute to our internal design system, best practices, and guidelines
  • Offered best practice recommendations and solutions by championing prioritization of design centered product enhancements grounded in research and analysis
  • Partnered closely with Engineering teams to take my designs and turn them into reality

Education

Master of Technology - Multimedia Technology

Karunya University
Coimbatore, Tamil Nadu, India
05.2012

Bachelor of Engineering - Information Technology

Karunya University
Coimbatore, Tamil Nadu, India
05.2010

Skills

  • UX Strategy
  • Empathy Mapping
  • Service Designs
  • Sketch
  • InVision
  • Adobe XD
  • Adobe Photoshop
  • Figma
  • Agile
  • User Research
  • Visual Design
  • Prototyping
  • A/B Testing
  • Information Architecture
  • Adobe Creative Suite
  • Leadership
  • Interaction Design
  • Mobile App Design
  • Design System

Certification

  • UX Certified, BY NIELSEN NORMAN GROUP
  • Interaction Design & UX Management

Phone

805-372-9309, tel

Timeline

VP, Sr. Design Manager

Bank of Hope
03.2023 - Current

AVP, UI/UX Design Lead

Bank of Hope
03.2019 - 03.2023

Lead UI/UX Designer

VIRTUAL MATRIX CORP
01.2018 - 03.2019

Senior UI/UX Designer

Harman Connected Services
04.2016 - 11.2016

Senior UI/UX Designer

Infosys
11.2013 - 04.2016

UI/UX Designer

ACTIVESPHERE TECHNOLOGIES
06.2012 - 11.2013

Master of Technology - Multimedia Technology

Karunya University

Bachelor of Engineering - Information Technology

Karunya University

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