Summary
Overview
Work history
Education
Affiliations
Disability
Timeline
Generic
Sam William Woodall

Sam William Woodall

Summary

I am a highly adaptive and communicative individual who strives for success in work and my personal life. My recent experience & commitment to a startup marketing agency has allowed me to gain full-circle understanding on all internal processes. I've been a fundamental component to low churn rates which has opened the door to overall growth. I understand not everything can always go to plan in business & that quick and efficient decision-making saves time in fast-paced industries. I am a confident and outgoing individual who works effectively both in a team and independently. I can engage and influence others effectively and I harness the ability to build strong connections and relationships with both clients and colleagues alike, exceeding expectations and understanding their needs.

Overview

7
7
years of professional experience
10
10
years of post-secondary education

Work history

Senior Media Buyer (META Specialist)

DigitalXpansion Ltd
York, United Kingdom
09.2021 - 01.2025
  • Developed and managed META campaigns and marketing budgets for up to 8 clients simultaneously, with an average spend under management per annum of £500,000 - £750,000
  • Advised on creative testing and applied variations of both copy and ad style to ensure proactiveness in finding 'Winning Ads'
  • Devised bespoke, holistic strategies utilising funnel mechanism; brand awareness; engagement and lead generation
  • Achieved significant results for key client with Budget Optimisation & Advantage+ Campaigns: Ad spend increase: +92%, New customer Return on Investment improvement: +93%, Average Order Value (AOV) increase: +107%, Total revenue growth: +228% over 6 months
  • Balanced metrics such as Customer Lifetime Value, Cost per Acquisition, Customer Acquisition Cost and Return on Investment to drive rapid brand growth whilst remaining profitable using ROAS Calculator
  • Utilised SuperadsAi and Lifetimely apps to enhance performance customer insights and strategic planning for brands
  • Built strong rapport and collaborative relationships with clients, ensuring transparency and trust at every stage of the process
  • Onboarded new clients, conducted bi-weekly Zoom/Teams meetings and looms to maintain high levels of satisfaction and retention
  • Analysed customer behaviour, refined targeting and improved decision-making, ensuring continuous campaign performance
  • Utilised variation in content styles and A/B testing methods to refine and hybridise ad components, delivering winning campaigns
  • Applied copywriting skills strategically within testing phases and daily optimisations to enhance campaign effectiveness
  • Leveraged extensive experience with Shopify
  • Improved website conversion rates and navigation
  • Reported on key metrics to stakeholders and clients
  • Managed, trained and oversaw a Junior Account Manager

Sales Assistant & Administrator

Milford Farm Ltd
11.2017 - 01.2025
  • Helped my family's business to thrive, including during the COVID19 pandemic - identified & understood changing trends and how best the business could adapt
  • Developed a basic E-commerce online ordering system and collection schedule to accommodate the reduced face-to-face contact which resulted in one of the most successful years - with just 12 turkeys left unsold out of 3500
  • Overhauled an outdated website
  • Developed understanding in Google Search ads to be used holistically alongside META Traffic Campaigns to boost exposure across various social media platforms as we transition towards the retail sector

Sales Director & Content Creator

The CBD (Cannabidiol) Candle Company
10.2019 - 09.2021
  • Communicated through various mediums directly with wholesale and retail customers
  • Solved logistical retail issues such as lost or damaged orders and deliveries
  • Ensured there is a constant up to date supply of readily available information for website traffic via blog posts and Instagram
  • Conducted market research to gauge product positioning and appropriate price points
  • Ensured all interactions reflect the company's ethos and values

Part-time Cashier (CSA)

LadbrokesCoral
York
10.2017 - 05.2019
  • I worked in a busy city centre bookmaker three nights a week whilst studying at university
  • Dealt effectively with intoxicated and aggressive individuals in a patient, composed and professional manner wherein some circumstances required communication with the Ambulance and Police Services
  • Handled and accounted for cash up to the value of £25,000 at any one time and ran End of Day Financial Reports on takings during major race meetings

Education

BSc (Hons) 2:2 - Environmental Geography

University of York
09.2017 - 08.2020

A-Levels - Information Technology (D*), Geography (B), English Language (B);

Tadcaster Grammar School
09.2015 - 08.2017

GCSEs - 12 A-C including Maths, English, Science

Tadcaster Grammar School
09.2010 - 08.2015

Affiliations

  • Formed a syndicate to invest in exclusive Lego sets.
  • Write poetry with hopes of publication
  • I have taken Italian lessons twice weekly for the last 3 years.

Disability

I have a rare condition which is yet to be properly diagnosed. The umbrella term is Congenital Myopathy, which leaves me confined permanently to an electric wheelchair. Despite this, I strive to remain independent and overcome the challenges I face. Such as keeping fit and travelling abroad. I mention my disability not in search of sympathy, but to allow people to understand the hurdles I have overcome and hopefully to allow prospective employers to respect the resilience and determination required to do so. It is important to me that any potential employer is fully aware of my disability and to employ me on merit alone. I am driven to be just as good as, if not better, than my able-bodied counterparts.

Timeline

Senior Media Buyer (META Specialist)

DigitalXpansion Ltd
09.2021 - 01.2025

Sales Director & Content Creator

The CBD (Cannabidiol) Candle Company
10.2019 - 09.2021

Sales Assistant & Administrator

Milford Farm Ltd
11.2017 - 01.2025

Part-time Cashier (CSA)

LadbrokesCoral
10.2017 - 05.2019

BSc (Hons) 2:2 - Environmental Geography

University of York
09.2017 - 08.2020

A-Levels - Information Technology (D*), Geography (B), English Language (B);

Tadcaster Grammar School
09.2015 - 08.2017

GCSEs - 12 A-C including Maths, English, Science

Tadcaster Grammar School
09.2010 - 08.2015
Sam William Woodall