Samantha Allred-Urs
Fort Collins,CO
Summary
Performance-oriented Sales Leader offering exceptional record of achievement in consumer product sales. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets.
Overview
10
10
years of professional experience
Work History
Northern Colorado/Wyoming Territory Manager/RAM
JUUL Labs, Inc.
10.2023 - Current
- Manage over 400 accounts within the Northern Colorado and Wyoming territory.
- Manage Regional Account Chains Big D and Moyle Petroleum.
- Organize and execute JLP, 2024 Promotion Participation and Quarterly Business Review Presentations for Regional Accounts.
- Develop strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivate relationships with key accounts in territory and provide support to drive customer satisfaction.
- Establish successful account relationships by building rapport and maintaining consistent communication.
- Achieve sales goals and service targets by cultivating and securing new customer relationships.
- Deliver customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
- Analyze sales data to identify areas for territory improvement and implement strategies to maximize sales growth.
- Train and mentor new Territory Managers in sales techniques and strategies.
- Demonstrate exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
- Monitor customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Implement promotions and marketing campaigns to increase territory sales and brand awareness.
- Implement successful sales strategies to drive revenue growth and exceed quarterly quotas consistently.
National Accounts, Marketing, & Colorado Sales
Baja Brewing Co
10.2021 - 10.2023
- Expanded market reach with well-executed territory expansion initiatives based on data-driven insights into potential growth opportunities in emerging regions.
- Analyzed IRI and Nielsen data to strategize fact-based sales presentations for National Account submissions.
- Optimized CRM usage among sales representatives to maximize efficiency in lead generation, prospecting, and client management processes.
- Conducted thorough sales analysis to identify underperforming products or regions, then developed targeted strategies for improvement based on these findings.
- Increased sales revenue by developing and implementing comprehensive training programs for national sales teams.
- Collaborated with cross-functional teams to develop targeted marketing strategies that increased brand awareness and drove sales growth.
Southern California Sales Manager
Two Roads Brewing Company
08.2020 - 10.2021
- Developed strong working and lasting relationships with Distributors and Retail Accounts.
- Researched and engaged strategic Accounts by practicing empathic listening to learn account specific business needs.
- Forecasted growth to ensure appropriate inventories at Distributor houses.
- Coordinated Brewery orders by effectively communicating market needs with Distributors.
- Successfully implemented promotions with large displays in target markets.
- Utilized Microsoft Office, VIP, and CRM (Lilypad and Karma) to effectively manage business expectations.
- Effectively managed daily activities for ultimate goal of raising Brewery awareness.
- Created Marketing and Promotional POS by utilizing Adobe Creative Suite.
- Collaborated with and trained new team members to achieve company goals.
Southern California Market Manager
Ninkasi Brewing Company
05.2019 - 07.2020
Orange County Sales Representative
Figueroa Mountain Brewing Co
02.2017 - 05.2019
Owner of Retail Line
Tout Rouge
09.2014 - 02.2017
- Applied skills of conceptual design, patternmaking, fabric sourcing, sample production, and product development to create original vision from concept to completion.
- Prospected for qualified leads and created traffic through mailers, referrals and community outreach.
- Evaluated opportunities to gain new clients and elevate service levels.
- Developed and maintained relationships with clients on a first name basis ensuring client retention.
- Engaged in selling merchandise through personal, electronic, and telephone communications.
- Reached and surpassed monthly sales goals through participation at over 20 different local markets.
- Designed logo and e-commerce website while using Adobe Creative Suite.
- Utilized Microsoft Office for inventory management, and record keeping.
Education
Bachelor of Arts - Family and Consumer Sciences-Clothing and TextilesBusiness Economics
California State University, Long Beach
Long Beach, CA05.2013
Bachelor of Arts - Business Economics
California State University, Long Beach
Long Beach, CA05.2013
Skills
- Data Interpretation - IRI & Nielsen
- Business development and planning
- Team Collaboration and Leadership
- Customer Relationship Management
- Multitasking and Organization
- Sales Leadership
- CRM Software - Salesforce
- Sales Forecasting
Timeline
Northern Colorado/Wyoming Territory Manager/RAM
JUUL Labs, Inc.
10.2023 - Current
National Accounts, Marketing, & Colorado Sales
Baja Brewing Co
10.2021 - 10.2023
Southern California Sales Manager
Two Roads Brewing Company
08.2020 - 10.2021
Southern California Market Manager
Ninkasi Brewing Company
05.2019 - 07.2020
Orange County Sales Representative
Figueroa Mountain Brewing Co
02.2017 - 05.2019
Owner of Retail Line
Tout Rouge
09.2014 - 02.2017
Bachelor of Arts - Family and Consumer Sciences-Clothing and TextilesBusiness Economics
California State University, Long Beach
Bachelor of Arts - Business Economics
California State University, Long Beach