Jeffrey Dufresne
Ocoee
Summary
Enthusiastic sales leader with proven interpersonal communication skills and solid history of success with customers. Boosts sales and generates new revenue streams with prospecting and negotiation skills Successful background consistently surpassing targets.
Overview
27
27
years of professional experience
Work History
State Manager-Florida
Happy Dad Hard Seltzer, Tea & Lemonade
11.2025 - Current
- Led state-level strategic initiatives to enhance brand visibility and market penetration.
- Collaborated with cross-functional teams to drive product launches and promotional campaigns.
- Mentored regional managers, fostering skill development and improving team performance.
- Analyzed market trends and consumer insights to inform business strategies and product offerings.
Sales/Acquisitions Manager
TRU REI
08.2022 - 11.2025
- Identify, analyze, negotiate, and secures properties for a company's investment or development goals.
- Responsibilities include market research, due diligence, financial analysis, developing property databases, managing investor relations, preparing documents for transactions, and coordinating with legal, finance, and development teams to close deals that are aligned with the company's strategic objectives.
Director of Sales
City Beverages
04.1999 - 08.2022
- Provided detailed sales reports and forecasts to executive management for strategic decision-making.
- Developed and recommended product positioning, packaging and pricing strategies to produce highest possible long-term market share.
- Led a team of sales managers and representatives, providing training and development to enhance performance.
- Coordinated with the finance department to develop pricing strategies and manage invoicing issues.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Facilitated and delivered presentations for account-specific meetings and conference calls.
Education
Bachelor of Arts - Business Administration And Management
DeVry University
Orlando, FL08-2009
Skills
- Sales experience
- Cross-Functional Teamwork
- Portfolio Management
- Data interpretation
- Competitive analysis
- Customer service
- Excellent communication
- Organizational skills
- Supplier relationship management
- Pricing updates
- MS office
- Proficient with Nielsen and IRI data
Timeline
State Manager-Florida
Happy Dad Hard Seltzer, Tea & Lemonade
11.2025 - Current
Sales/Acquisitions Manager
TRU REI
08.2022 - 11.2025
Director of Sales
City Beverages
04.1999 - 08.2022
Bachelor of Arts - Business Administration And Management
DeVry University