Jose Pielago
Miami,FL
Summary
Highly qualified professional with sales, management and operations experience, along with strong administrative skills and a track record of achievement. Organized, results oriented individual with excellent planning, asset management and budgeting capabilities. Bilingual self-starter with proven sales and management abilities who consistently exceeds established goals and objectives.
Overview
29
29
years of professional experience
Work History
Florida State Channel Manager-Florida
Infinium Spirits
01.2023 - Current
- Responsible for distributor management of overall business in the On-Premise Channel for the State of Florida
- Develop effective distributor programs and incentives to achieve brand initiatives
- Collaborate with Distributor management team to develop go to market strategies that deliver key initiatives and KPI’s
- Manage all promotional budgets and analyze the execution of all programs to achieve established goals
- Work closely with regional VP to ensure and implement profitable pricing and promotional strategies
- Conduct monthly distributor sales meetings to motivate sales team and quarterly business reviews with distributor management teams
- Responsible for calling on four distributor houses-Deerfield, Tampa, Jacksonville, Pensacola
- Increased YTD sales volume and distribution by 25% and 14% respectively.
South Florida Market Manager -South Florida
Infinium Spirits
01.2009 - 01.2023
- Responsible for managing overall business including achievement of volume, distribution, merchandising and price performance for liquor portfolio of brands in South Florida
- Incremental Luxury portfolio growth of 22% in CY 2021
- Drive the wholesaler’s focus by implementation of sales, marketing, and incentive programs in market
- Create, sell and implement programming to local regional chains to support the attainment of KPI goals in plan
- Call on and activate key accounts in the market by implementing programs to train and educate wait staff, bartenders, and consumers on the product line
- Develop and manage relationships with distributor personnel through monthly review meetings with Division Managers, Brand Managers, Sales Managers, and Sales Reps
- Work with Infinium Sales & Marketing teams to create and execute effective and impactful Sales programs to drive KPI’s
- Ensure that POS and marketing assets are utilized in the field with correct programs to maximize visibility
- Spend time in the field surveying and working with wholesaler team to ensure overall standards, depletions and distribution targets are met
- Increased overall portfolio volume and distribution percentage for 10 consecutive years
- Report directly to Regional Sales VP/Florida Sales Director.
Senior Account Manager-South Florida
Miller Brewing Company (Import and Craft Brands Division)/MillerCoors
01.2007 - 01.2008
- Responsible for overall management, including sales and distribution of Miller Brewing Company Imports and Craft Brands in South Florida
- Planned and implemented all local/national trimester plans with distributor sales managers in all channels of trade
- Increased sales volume of Peroni 40%, Pilsner Urquell 15% and Leinenkugels 75% over one year period with extremely targeted distribution approach
- Managed large tactical, promotional and brand budgets and ensured that all checkbooks, POS orders, promotional teams, distributor charges were up to date and within budget
- Communicated and implemented corporate direction, initiatives and incentives to distributor’s upper management and sales teams
- Reported developments and field issues to Division Sales Manager
- Planned on premise promotions and conducted wait staff educations, tastings, food pairings, and beer dinners
- Managed two Agency employees dedicated to building brand awareness through promotions and special events
- Designated to Beer Merchant Status for completion of vigorous training program.
Miami/Ft. Lauderdale, Florida On-Premise Sales Manager
Miller Brewing Company
01.2004 - 01.2007
- Responsible for the sale, distribution and promotional implementation of all Miller Brewing Company brands including but not limited to the top 200 accounts
- Exceeded all established goals and objectives and increased overall territory volume by 45% in 2005, 30% in 2006 and 15% in 2007 through successful product promotions, distributor communication and strong client relationships
- Ensured achievement of monthly promotional schedules, objectives and cost and managed 3 agency employees dedicated to Miller Lite Brand
- Worked closely with Distributor On-premise Manager and sales team to ensure achievement of goals, incentives, and overall focus on MBCo portfolio
- Winner of Fredrick Miller Award for best DMA’s in the Country.
Miami, Florida District Sales Manager
Gold Coast Beverage
01.2002 - 01.2004
- Direct, coordinate and train seven-member, off premise sales team for the sale and retail development of distributor’s portfolio of brands within a specific territory
- Ensure that all local and national marketing programs are communicated to the sales team and executed on a timely manner
- Analyze category market trends, as well as distribution and volume reports to develop selling tactics for the sales team
- Track daily/weekly sales and distribution reports as they relate to monthly sales quotas and supplier incentives
- Conducted weekly sales meetings to communicate and implement all company initiatives and discuss issues and opportunities
- Exceeded overall sales goals by 5% in 2003 and 4% in 2004.
Key Account Manager
J.J. Taylor Distributing
01.1995 - 01.2002
- Sold and promoted brewery products to off-premise chain accounts and large independent retailers for Miller Brewing Company Wholesaler
- Planned and sold in-product promotions, merchandising, and point-of-sale distribution to create consumer awareness and purchase
- Supervised and scheduled sales merchandisers and trained all new area merchandiser
- Maintained weekly inventory records for 45 Chain Accounts and compiled required reports
- Suggested product reset in chain account that increased shelf space 15% chain wide and improving space to sales ratios
- Successfully expanded territory volume by 11% in 1998, 4% in 1999 and 3% in 2000 by building strong client relationships.
Education
Bachelor of Science in Business/Marketing -
Florida State University
Skills
- MS Word
- Excel
- Power Point
- Outlook
- Time Management
- Goal Setting and Achievement
- Sales Targeting
- Rapport and relationship building
- Business development and planning
- Sales processes
References
Available upon request
Timeline
Florida State Channel Manager-Florida
Infinium Spirits
01.2023 - Current
South Florida Market Manager -South Florida
Infinium Spirits
01.2009 - 01.2023
Senior Account Manager-South Florida
Miller Brewing Company (Import and Craft Brands Division)/MillerCoors
01.2007 - 01.2008
Miami/Ft. Lauderdale, Florida On-Premise Sales Manager
Miller Brewing Company
01.2004 - 01.2007
Miami, Florida District Sales Manager
Gold Coast Beverage
01.2002 - 01.2004
Key Account Manager
J.J. Taylor Distributing
01.1995 - 01.2002
Bachelor of Science in Business/Marketing -
Florida State University