Samantha Berger
Birmingham,AL
Summary
Results-driven Partner Marketing Manager with nearly six years of experience leading global partner marketing initiatives, driving cross-functional programs, and strengthening partner engagement at scale. Skilled in partner portal strategy and management, campaign execution, content development, social media coordination, video production, and project management. Proven ability to collaborate across marketing, sales, and partner teams to deliver impactful programs, streamline processes, and enhance the partner experience. Recognized for combining strategic thinking with hands-on execution to drive measurable business outcomes in fast-paced technology environments.
Overview
7
7
years of professional experience
Work History
Global Partner Marketing Manager
Tanium
Remote
07.2025 - 06.2026
- Oversaw strategic operations for partner portal. Directed user support initiatives to enhance user satisfaction. Curated UI/UX design to elevate tool effectiveness. Developed content publishing strategies to optimize platform engagement.
- Executed newsletter production tailored to distinct audience segments, addressing specific business needs.
- Assisted with event execution and provided on-site assistance to ensure successful flagship and company-hosted events.
- Designed and implemented marketing activations to enhance program visibility, while collaborating with vendors for effective swag distribution.
- Collaborated with cross-functional teams to align marketing strategies with partner objectives and company goals.
- Managed partner performance metrics, ensuring alignment with marketing goals and optimizing campaign effectiveness.
Senior Global Partner Marketing Associate
Tanium
Remote
09.2023 - 07.2025
- Enhanced user experience on partner portal through effective management. Contributed to UI/UX design improvements via targeted content creation. Streamlined user onboarding and delivered consistent support for ongoing success.
- Established metrics and analyzed KPIs to drive performance towards targets.
- Managed social media platforms for partners. Created social media posts and assisted users with onboarding.
- Developed and refined video content to support partner team initiatives and promote social media engagement.
- Created and launched targeted email builds in Marketo, focusing on driving user engagement and expanding market reach.
Global Partner Marketing Specialist
Tanium
Remote
11.2022 - 09.2023
- Assisted in managing partner portal functionalities. Created engaging UI/UX designs. Supported user onboarding processes.
- Defined performance metrics and evaluated data to ensure alignment with organizational goals.
- Facilitated social media platform postings and provided user onboarding support.
- Coordinated and implemented various initiatives to refine partner marketing strategies, driving increased demand.
- Participated in incentive tracking and deployment to ensure partner investments deliver pipeline
Global Partner Marketing Coordinator
Tanium
Remote
05.2022 - 11.2022
- Managed Partner Portal; UI/UX design execution, content creation, user onboarding support
- Set metrics and analyzed data to achieve targets
- Assisted with social media platform postings and user onboarding support for internal
- Project managed tasks and initiatives to further develop partner marketing strategies to drive demand
- Participated in incentive tracking and deployment to ensure partner investments deliver pipeline
Partner Programs Coordinator
Tanium
Remote
02.2021 - 05.2022
- Worked with other teams internally to build content and defining ongoing strategy for user engagement in the portal
- Managed requests for a successful onboarding support experience in partner portal
- Participated in project management tasks to keep work streams on track
Global Partner Programs Intern
Tanium
Remote
10.2020 - 01.2021
- Enhanced the Partner Portal by implementing a creative strategy and creating new graphic design content
- Assisted in data cleanup and organization of 16,000 contacts in Excel, Salesforce and Google Sheets
- Managed requests for a successful onboarding support experience in partner portal
Marketing & Design Intern
Red Mountain Entertainment by Live Nation
Birmingham, AL
05.2019 - 07.2019
- Designed billboards for major concerts in the Birmingham and Tuscaloosa areas, assisted with poster design, flyers and marquee images using Photoshop
- Managed and created social media content through Hootsuite for Instagram, Twitter and Facebook
- Developed email blasts for upcoming shows and events through Ticketmaster
- Served as a media escort during concerts and as a communication liaison between the venue and vendors
Education
Bachelor of Arts - Communications
The University of Alabama
Tuscaloosa, AL05.2020
Skills
- Performance metrics
- Vendor relations
- Social media management
- Event planning
- Social media platforms
- Adobe creative suite
- Marketing campaigns
- Strategic planning and alignment
- Creative and innovative
- Professional demeanor
- Problem-solving aptitude
- Content development
- Project management
- MS office suite
- Content creation
- Task prioritization
- Relationship management
Microsoft O365 SharePoint
Proficient in Adobe Suite Photoshop, Illustrator, and InDesign
Camtasia
Marketo
Smartsheet
Advocacy Social Media Amplification Platform
Docusign
Hootsuite
ERD Plus
WIX
PRM support (Webinfinity, Unifyr, Impartner)
Salesforce
Google Applications
Canva
Timeline
Global Partner Marketing Manager
Tanium
07.2025 - 06.2026
Senior Global Partner Marketing Associate
Tanium
09.2023 - 07.2025
Global Partner Marketing Specialist
Tanium
11.2022 - 09.2023
Global Partner Marketing Coordinator
Tanium
05.2022 - 11.2022
Partner Programs Coordinator
Tanium
02.2021 - 05.2022
Global Partner Programs Intern
Tanium
10.2020 - 01.2021
Marketing & Design Intern
Red Mountain Entertainment by Live Nation
05.2019 - 07.2019
Bachelor of Arts - Communications
The University of Alabama