Samantha Gellin
Cincinnati,OH
Summary
Highly motivated Senior Content Creator with proven track record of developing engaging and business-generating content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
13
13
years of professional experience
Work History
Senior Content Specialist
School Outfitters
02.2020 - Current
- Help develop and maintain marketing's strategic messaging
- Establish internal style guides and templates for consistent formatting across all published materials
- Analyze industry competitors to identify their content strengths and weaknesses in the marketplace
- Develop audience personas to understand their content preferences and expectations
- Write engaging copy for various digital and print platforms, resulting in increased audience engagement and retention
- Edit and proofread materials to maintain high standards of accuracy, clarity, and readability
- Utilize data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonates with target audiences.
- Streamline content workflows by implementing efficient project management tools and strategies.
- Manage editorial calendar, ensuring timely publication of relevant, high-quality content pieces
- Champion a culture of continuous learning among team members through workshops, trainings, and collaborative brainstorming sessions.
Content Specialist
School Outfitters
05.2015 - 02.2020
- Increased brand visibility by consistently producing high-quality, SEO-optimized content
- Boosted reader engagement with carefully crafted headlines and compelling introductions
- Improved content quality by conducting thorough research and incorporating industry trends
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing
- Collaborated with graphic designers to develop visually appealing infographics and other multimedia elements to complement written content
Web Copy Editor
CityBeat
08.2014 - 03.2015
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency
- Reduced errors by diligently fact-checking information and sources in written materials
- Wrote engaging news articles for both digital and print issues
- Generated compelling story ideas by staying current on issues and leveraging professional networks
- Consistency met tight deadlines under pressure
Senior Public Reporter
BidClerk
02.2012 - 08.2014
- Produced content for high-traffic construction industry website
- Improved overall reporting quality through meticulous editing and proofreading
- Conducted in-depth research on current construction developments in 18 states
- Trained new employees on company database and procedures
- Consistently exceeded daily quota for published content
Education Coordinator
ASUG
01.2011 - 02.2012
- Designed, wrote and proofed conference content and speaker communications
- Managed educational content and speakers for events ranging up to 800+ attendees
- Assisted speakers and company volunteers through the abstract design, selection and editing process.
Education
Master of Arts in Journalism, With Distinction -
DePaul University
Chicago, IL06.2012
Bachelor of Arts in Journalism -
The Ohio State University
Columbus, OH06.2009
Skills
- Project Management
- Content Strategy Development
- Content Management Systems
- Competitor Content Analysis
- Brand Voice Consistency
- Data-Driven Decision Making
- Web Analytics Monitoring
- Copywriting Expertise
- Deadline Management
- SEO Strategies
Timeline
Senior Content Specialist
School Outfitters
02.2020 - Current
Content Specialist
School Outfitters
05.2015 - 02.2020
Web Copy Editor
CityBeat
08.2014 - 03.2015
Senior Public Reporter
BidClerk
02.2012 - 08.2014
Education Coordinator
ASUG
01.2011 - 02.2012
Master of Arts in Journalism, With Distinction -
DePaul University
Bachelor of Arts in Journalism -
The Ohio State University
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