Samantha Halso

2.5-year cross-functional rotation across Foodservice Sales, Go-To-Market Marketing, Retail Strategy, and Key Account Management

• Managed a territory of foodservice customers to drive new business acquisition and maintain existing accounts while supporting strategic account planning through identification of growth opportunities and performance tracking.
• Assisted in planning and executing brand activation events aligned with marketing objectives while developing point-of-sale materials to support product launches and promotional campaigns.
• Analyzed competitive trends using Circana syndicated data and leveraged existing Power BI reporting to deliver ad hoc insights for senior leadership.
• Partnered cross-functionally with Finance to ensure margin guardrails and pricing objectives were met while executing customer contract administration in Salesforce.

• Maintained product availability and inventory levels to maximize in-store presence and support sell-through
• Executed merchandising standards and planograms to strengthen brand visibility at point-of-sale

• Strategized methods of improving sales while managing designated area of the store floor
• Successfully lead daily omnichannel operations