Overview
Work History
Education
Skills
Timeline
Generic

Samantha Hoffman

Columbia,SC

Overview

4
4
years of professional experience

Work History

Content Marketing Specialist

Kashmer Interactive
11.2023 - Current
  • Managed content for 20+ clients, overseeing blogs, maintaining calendars, and ensuring brand voice and strategic alignment.
  • Developed content outlines to streamline writing and meet client expectations.
  • Coordinated with external writers and agencies to produce tailored, engaging content.
  • Conducted in-depth research to generate relevant content ideas and optimize copy for SEO, enhancing quality and visibility.
  • Implemented SEO practices for improved search rankings.
  • Utilized HTML for content publication on client webpages, ensuring optimal formatting.
  • Created and published content for Ki social media using Later and Canva.

Head Soccer Coach

Charlotte Soccer Academy
08.2023 - 06.2025
  • Lead training sessions for U8, U9, U10, emphasizing skill development and teamwork.
  • Organize age-appropriate training to improve player skills and enjoyment.
  • Cultivate supportive team culture focused on sportsmanship and respect.
  • Coordinate with parents to provide player progress feedback and communicate expectations.
  • Conduct player evaluations to assess progress and tailor training plans.
  • Attend coaching workshops to remain current on techniques and methodologies.

Marketing and Communications Coordinator

South Carolina Governor’s School for Science (GSSM)
03.2022 - 06.2023
  • Developed and implemented marketing strategies for academic programs and events.
  • Drafted postcards, brochures, and flyers for various programs.
  • Edited website content to align with brand guidelines and added new pages.
  • Managed social media accounts to boost engagement and follower count.
  • Captured photographs and videos of school events for promotional and archival use.
  • Created news articles, newsletters, and press releases to showcase achievements.
  • Coordinated with local media for coverage of school initiatives.
  • Collaborated with staff to identify storytelling opportunities that highlight unique programs.

Head Girls Soccer Coach

South Carolina Governor’s School for Science & Mathematics
01.2022 - 01.2023
  • Developed practice plans for player skill enhancement.
  • Cultivated a hardworking culture emphasizing patience and respect.
  • Implemented structured practices with individual and team goals and targeted drills.
  • Coordinated with local coaches to establish a competitive schedule.
  • Managed travel logistics, meals, and supervised teams during matches.

Insurance Associate Intern

Macon Hunter State Farm
01.2021 - 01.2021
  • Answered and forwarded calls, provided information, took messages, scheduled appointments.
  • Greeted office customers, answered questions, ensured positive first impressions.
  • Filed and maintained records for clients and agents.
  • Resolved complaints from customers and the public.
  • Expanded client base by generating leads through cold calling efforts.

Education

Bachelor of Arts - Business Administration

Coker University
Hartsville, SC
12.2021

Skills

  • Brand Positioning/Messaging
  • Visual Storytelling
  • Microsoft Office
  • Adobe Creative Suite
  • Email Marketing (Mailchimp, EIN Presswire)
  • Social Media Management (Instagram, Facebook, LinkedIn, Youtube, X/Twitter)
  • Content Management Systems (HTML, WordPress, Shopify)
  • Research and Analysis
  • SEO
  • Copywriting/Content creation

Timeline

Content Marketing Specialist

Kashmer Interactive
11.2023 - Current

Head Soccer Coach

Charlotte Soccer Academy
08.2023 - 06.2025

Marketing and Communications Coordinator

South Carolina Governor’s School for Science (GSSM)
03.2022 - 06.2023

Head Girls Soccer Coach

South Carolina Governor’s School for Science & Mathematics
01.2022 - 01.2023

Insurance Associate Intern

Macon Hunter State Farm
01.2021 - 01.2021

Bachelor of Arts - Business Administration

Coker University

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Samantha Hoffman