SAMANTHA HURT
MESA,US
Summary
Full-stack marketing leader with 5+ years scaling brands through performance-driven digital strategy, advanced automation, and hands-on campaign execution. Professional brand management expert with strong track record in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.
Overview
8
8
years of professional experience
Work History
Sr. Marketing Manager & Project Manger
Blue Aspen Marketing
Remote
04.2025 - Current
- Built and optimized full-funnel campaigns using Meta Ads, Google Search, and Performance Max to drive measurable eCommerce growth
- Designed and launched high-converting landing pages and lead-gen funnels to support B2B and wholesale pipelines
- Conducted keyword research and SEO strategy using Ahrefs, ChatGPT, and ClearScope to drive organic traffic
- Managed project timelines, cross-functional execution, and onboarding for new client brands
- Designed responsive, branded websites in Figma; implemented CRO best practices for sales flow
- Automated lead nurturing and client retention efforts through GoHighLevel CRM workflows and integrations
- Led strategy sessions and performance reviews, delivering actionable insights and scaling campaign success
Social Media & Communications Manager | PT
Life Christian Childcare
Remote
04.2020 - Current
- Spearheaded complete website redesign and launch, implementing SEO best practices to improve organic visibility
- Created and managed Google PPC and Meta ad campaigns to drive enrollment inquiries and increase brand awareness
- Optimize paid advertising campaigns across platforms to maximize ROI and reduce cost per lead
- Drive enrollment growth through strategic social media management on Facebook and Instagram
- Design and implement targeted email marketing campaigns to engage current families and attract prospective clients
- Create compelling visual content including photography and promotional materials to showcase facility programs
- Manage and optimize website content to improve user experience and drive conversions
- Develop and maintain a consistent brand voice across all digital platforms
- Foster community engagement through responsive social media interaction and relationship-building
Digital Marketing Team Lead
Ylopo LLC
Remote
06.2024 - 03.2025
- Spearhead social media and PPC strategy for 1,500+ clients, managing advertising budgets across Meta and Google platforms
- Lead and mentor a team of 5 marketing specialists, implementing performance metrics to drive continuous campaign effectiveness
- Serve as the primary point of contact for VIP and client escalations, maintaining high client retention through proactive communication and strategic problem-solving
- Develop and optimize cross-platform marketing campaigns to maximize lead generation and improve cost per acquisition
- Collaborate with the Director of Marketing to establish best practices and strategic initiatives for the entire marketing department
- Lead strategic social media and PPC initiatives across Meta and Google platforms, managing budgets and optimizing campaigns for 1,500+ clients to enhance lead generation
- Drive performance excellence by mentoring 5 marketing specialists, implementing data-driven metrics and establishing cross-platform campaign optimization protocols
- Resolve high-priority client escalations through strategic problem-solving and proactive communication, maintaining strong client relationships and retention
- Design and execute integrated marketing strategies across platforms, focusing on cost-effective lead acquisition and conversion rate optimization
- Partner with Marketing Director to develop and implement department-wide best practices, enhancing operational efficiency and campaign effectiveness
- Enhance client retention through strategic escalation management and proactive solutions, maintaining strong relationships with VIP accounts
FOUNDER & OWNER
Sunkissed and Social
Chandler, AZ
12.2021 - 01.2025
- Cultivated a dedicated local customer base through Instagram marketing, word-of-mouth, and referral initiatives.
- Launched and operated a successful mobile spray tan business, overseeing all aspects of branding, operations, and marketing
- Built a loyal local clientele through Instagram marketing, word-of-mouth, and referral campaigns
- Managed booking system, scheduling, and customer service to ensure a seamless client experience
- Executed seasonal promotions and maintained a strong digital presence to drive repeat business
- Designed branded content and visuals using Canva, contributing to a consistent and professional online image
Social Marketing Assistant Team Lead
Ylopo LLC
Remote
03.2023 - 06.2024
- Developed cross-platform marketing strategies, boosting client engagement significantly
- Optimized campaigns using data analysis, enhancing lead quality and ROI
- Set up KPI tracking systems, improving team productivity measurably
- Held daily client consultations, offering strategic insights for campaign success
- Spearheaded cross-platform social media strategy refinement, analyzing performance metrics to optimize campaign effectiveness and enhance lead quality
- Developed comprehensive performance tracking systems, streamlining workflow processes and elevating team operational efficiency
- Orchestrated daily client strategy sessions, delivering data-backed recommendations and adapting campaign approaches based on market response
- Pioneered automated marketing optimization protocols, integrating multi-channel campaign data to maximize client engagement and conversion rates
- Transformed social marketing operations by implementing strategic performance monitoring, resulting in substantial improvements in campaign ROI
- Implemented advanced social media analytics framework to evaluate campaign performance and optimize lead generation strategies across multiple platforms
Senior Social Marketing Specialist
Ylopo LLC
Remote
10.2022 - 03.2023
- Led multi-channel campaigns boosting brand visibility and engagement, enhancing market presence
- Crafted content strategies aligned with goals, achieving measurable audience growth
- Executed market analysis to identify trends, improving competitive positioning
- Managed brand reputation through content curation, fostering community trust
- Spearheaded digital marketing innovation through integrated social campaigns, enhancing brand presence across platforms while implementing data-driven engagement strategies
- Analysed social media metrics to refine content strategy, identifying key performance indicators and optimising campaign effectiveness
Social Media Digital Marketing Specialist
Ylopo LLC
Remote
10.2020 - 10.2022
- Executed data-driven campaigns, generating qualified leads consistently, enhancing engagement
- Created targeted ads, optimizing costs across platforms, achieving measurable cost reductions
- Implemented A/B testing, improving campaign performance, boosting lead quality and conversion
- Streamlined digital marketing strategies by implementing comprehensive A/B testing protocols and data analytics to optimize lead generation across social platforms
- Orchestrated targeted social media campaigns, monitoring key metrics and adjusting strategies to maintain consistent lead quality
Account Executive - California Territory
Homelight
Scottsdale, AZ
10.2017 - 08.2019
- Managed 80+ daily leads using data-driven strategies, boosting client engagement and retention
- Executed marketing campaigns to attract high-value clients, enhancing brand visibility
- Built strong relationships with top agents, increasing market presence and client loyalty
- Spearheaded strategic territory expansion through agent partnerships, establishing robust market presence and sustainable growth channels
- Cultivated strategic partnerships with premier real estate professionals, enhancing brand reputation and market share in California
- Designed targeted outreach programs combining market insights and client feedback to attract and retain high-value partnerships
- Pioneered territory-wide relationship management frameworks, transforming agent engagement and strengthening market positioning
Licensed Showing Agent & Transaction Coordinator
The Hughes Group
Boise, ID
01.2017 - 09.2017
- Coordinated marketing activities including photography, property listings, and promotional materials
- Created and managed detailed MLS listings to optimize property visibility
- Facilitated client communications and negotiations throughout the transaction process
- Managed scheduling and logistics for property showings and appraisals
- Streamlined real estate transaction workflows by implementing digital documentation systems and maintaining meticulous MLS property records
- Developed comprehensive marketing strategies integrating professional photography and targeted promotional campaigns to enhance property visibility
- Facilitated seamless client experiences through proactive communication and efficient resolution of transaction complexities
Education
Real Estate License - undefined
Idaho Real Estate Association
09.2017
Associate of Arts - Business
Maricopa Community College
01.2016
Skills
- Team Building (Expert)
- Performance Management (Experienced)
- Data Analysis
- Client Relations
- Team Leadership
- Budget Management
- Market Research
- Strategic planning
- Content strategy
- Creative direction
- Marketing analytics
- Media planning
- Cross-functional collaboration
- Budget oversight
COURSES
Real Estate License - Idaho Real Estate Commission 2017
LINKS
https://www.linkedin.com/in/samanthajean1/
Timeline
Sr. Marketing Manager & Project Manger
Blue Aspen Marketing
04.2025 - Current
Digital Marketing Team Lead
Ylopo LLC
06.2024 - 03.2025
Social Marketing Assistant Team Lead
Ylopo LLC
03.2023 - 06.2024
Senior Social Marketing Specialist
Ylopo LLC
10.2022 - 03.2023
FOUNDER & OWNER
Sunkissed and Social
12.2021 - 01.2025
Social Media Digital Marketing Specialist
Ylopo LLC
10.2020 - 10.2022
Social Media & Communications Manager | PT
Life Christian Childcare
04.2020 - Current
Account Executive - California Territory
Homelight
10.2017 - 08.2019
Licensed Showing Agent & Transaction Coordinator
The Hughes Group
01.2017 - 09.2017
Real Estate License - undefined
Idaho Real Estate Association
Associate of Arts - Business
Maricopa Community College