Samantha Ivancich

•Develop an evolving strategy for high traffic web pages to optimize and grow attributed revenue, CTR, and AOV.

•Manage and plan monthly content across the funnel to effectively showcase promotions, launches, curations, and big company initiatives.

•Analyze and track GA Data for optimizing content on key pages such as Homepage, Category Landing Pages, Informational Pages, and Brand Landing Pages.

•Grow website traffic through SEM initiatives and best SEO practices with keyword data.

•Collaborate with Merchandising, Marketing, DDX, Loyalty, and Product Teams to update platform with new initiatives and perform AB Testing.

•Develop reports and recaps to make data led decisions for optimizing the eCommerce platform.

• Managed and set the overall strategy for the $36M Food & Beverages Business
• Managed a team of Assistant Buyers to grow their specific categories, develop & expand their Buying skills, and personally invested in their growth within the company to become leaders of the business (Promoted AB to Sr. AB)
• Lead cross functional meetings and events within day-to-day business to execute successful shows & brand launches
• Onboarded & developed relationships with new vendors to grow in white space categories, grow Chef business, drive new names, and gain overall share in the market with new and exciting items
• Negotiated costs on a daily basis for key items, Weekly Deal Drops, and Today specials that drove customer acquisition

• Managed the $12.5M eCommerce Culinary business which I succeeded to grow 108% in 2020 and up 6% in 2021
• Managed two Data Entry Assistants to grow within our company values and drive overall business
• Collaborated with the On-air, Marketing, Social, and Digital teams to find creative ways to promote products and brands to bring in new and existing customers to our curated assortments
• Managed the buying process of new assortments and set the overall buying strategy for the Cookware, Entertaining, Accessories, Electrics and Food categories under Culinary

• Managed the $6M Ecommerce Culinary business growing it 23% in the first year (2019) with building over 3000 new items to shop accounting for $2.2M in incremental sales