Samantha Johnson
New York,NY
Summary
PR and communications professional with 5+ years of agency experience across consumer brands. Experienced in media strategy, reputation and issues management, audience insights, and measurement, with a focus on translating media into communications strategies. Clients include: McDonald's, Gillette, Target, Hyundai, Aveeno, Jewelers Mutual, and new business.
Overview
5
5
years of professional experience
Work History
Senior PR Consultant, Analytics
GolinKetchum
New York, New York
02.2023 - Current
- Lead media and social intelligence for clients including McDonald's, Hyundai, Siteman Cancer Center and Jewelers Mutual, identifying emerging narratives, competitive trends and reputational risks to inform ongoing strategies.
- Conduct media audits, audience research and competitive analyses for leading CPG and food & beverage brands, including McDonald’s, identifying cultural trends and whitespace opportunities to inform brand storytelling, media strategy and campaign development.
- Measure earned and social media performance against campaign KPIs, translating results into actionable recommendations to optimize the communications strategy.
- Conduct GEO audits using Bluefish for Hyundai and Siteman Cancer Center to assess and strengthen brand visibility across genAI platforms, informing emerging AI communications strategies.
- Develop and analyze consumer surveys for healthcare and insurance clients, from questionnaire development through data analysis and client-facing reporting, translating findings into communications insights and storylines.
PR Consultant, Analytics
Ketchum
New York, New York
03.2022 - 02.2023
- Led the analytics team for Target, supporting crisis communications through high-profile issues including COVID-19, organized retail crime and social and political issues.
- Benchmarked Target's C-suite executives against industry peers, analyzing media presence, positioning and competitive whitespace to identify thought leadership and executive visibility opportunities.
- Led reputation vetting for prospective influencer and brand partnerships for Target to identify potential reputational risks and inform partnership decisions.
- Supported additional client accounts, such as Clorox and Kikkoman through media monitoring, SEO and competitive research inform communications and earned media strategy.
Associate Financial Consultant
Raftelis
Charlotte, NC
09.2021 - 03.2022
- Coordinated delivery of financial services to 10+ public sector accounts.
- Performed data analysis and developed Excel-based financial models and dashboards to provide financial and governance recommendations.
Education
Master of Science - Public Relations & Corporate Communications
New York University
New York, NY05-2027
Bachelor of Arts - Economics
Wake Forest University
Winston-Salem, NC05-2020
Skills
- Platform Expertise: Cision, Talkwalker, Muck Rack, GWI, StatSocial, Sprout social, Bluefish, ChaptGPT, Claude, Google Analytics, Microoft Office Suite
- Communications Expertise: Reputation & Issues Management, Media Audits, Audience Research, Campaign Measurement, Cross-Functional Collaboration, Client Presentations, Survey Creation, Influencer Vetting, Executive Positioning
Timeline
Senior PR Consultant, Analytics
GolinKetchum
02.2023 - Current
PR Consultant, Analytics
Ketchum
03.2022 - 02.2023
Associate Financial Consultant
Raftelis
09.2021 - 03.2022
Master of Science - Public Relations & Corporate Communications
New York University
Bachelor of Arts - Economics
Wake Forest University